Some Poor Advice on Rainmaking in Law Practice Today

Wow! I’m sure she’s a talented attorney and works hard, but that’s a clueless attitude towards marketing and what it takes to bring in business.
That might be okay, but you would think she would turn down an interview for ‘Meet the Rainmaker’ if she considers that she does no marketing.
(My guess is that she does more marketing than she is acknowledging in client relations, but that interview is……wow).

I guess, maybe it was a poor interview – perhaps an email exchange or something of the like. Because I would think that if this attorney had told a reporter that she does not do any marketing, the logical follow up would have been “Where does your success come from.”
Of course, the other thing that makes me wary when reading about successful lawyers at large firms is that sometimes, there may be a couple of overarching rainmakers who “feed” cases to other departments. For example, a securities litigator representing a business in a merger might pull in attorneys from real estate or tax. Thereafter, the client (if satisfied) would call those attorneys for follow up w/their RE or tax issues. So they have follow up business though they did not generate the lead originally. I don’t really consider this “rainmaking” either because the entre was provided by a partner. But it likely accounts for the success of many large firm attorneys.

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