This article, The Lesson is to Network, Business Week (5/13/05) is geared for small businesses generally and not solos specifically, but the ideas are equally applicable. Here are two of my favorite suggestions from Nancy Michaels in this interview-style article:
Q: What are some marketing essentials?
A: If you can only have two things
May 2005
Get Yourself Some Visibility -With A Bicycle
Greatest American Lawyer has another great law practice idea: using a bike to get around town for lunch meetings and errands. Not only does a bike add some exercise to our otherwise sedentary days, but as GAL rights, it’s a way to gain visibility and stand out from the crowd.
GAL’s post is also an…
New MyShingle – still some glitches
Some readers have been reporting some glitches in viewing MyShingle – either the site does not render correctly or has two top bars in certain browsers. Try clearing cache and/or cookies and view again. If it’s still not working, send me an email or comments below with a description of the problem and the browser…
MyShingle FINALLY Gets A Facelift
Well readers, the day is finally here: The facelift for MyShingle.com is finally complete. Readers can finally access our OnLine Guide and pre-November 2004 archives (menu, upper left column), enjoy reading stories without endlessly scrolling through long narrow columns and navigate a page that’s fresh looking and properly aligned. Todd Chatman (a law student who…
Calling All Solos With Websites and Blogs
In honor of MyShingle’s grand redesign, we want to create a separate blogroll of solo and small firm websites and weblogs. If you’re a solo or small firm blogger or have a website, send your link to me and I’ll post it in my "Other Shingler’s List." I’m hoping the list will serve the dual…
Redesign in Progress
If you are noticing some strange looking things at MyShingle.com, as well as a slowdown in posts, it’s because a redesign is underway. We should be fully launched within the next 24 hours so please come back soon……
Moms, Law and Change
They say that necessity is the mother of invention. But motherhood itself is also the mother of invention – or more accurately, the engine behind creative, entrepreneurial ideas to make motherhood more compatible with legal practice. This article, The Lawyer Moms, Boston Globe (5/8/05) reports on on such mom-lawyer-inventor, Patty Campbell Malone, who along…
Can You Make Your Hobby Into A Law Practice?
This article, Lawyer by Day, Fashion Designer by Night, Skirts the Issue, Portland Press Herald (5/8/05) reports on Maine attorney Margaret Minister O’Keefe, a law firm partner who represents local artists and designers by day and has created her own fashion label by night. O’Keefe had always sewed but started up again when her…
What If You Never Leave…
This sad story, Lawyer, 35, Dies After Winning Swimming Race, New York Lawyer (5/5/05) drives home the importance of following one’s dream. The article reports that Brendon Wen, a young attorney and solo criminal practitioner, died of heart failure after winning a masters race with his best time ever. But the article also described…
Comparative Advertising: Keep This As Proof!
According to this article, A New Trend Among Firms: Comparative Advertising, Leigh Jones, NLJ (5/4/05), large firms are taking off the kid gloves when it comes to marketing, including Oblon, Spivak’s ads that proclaim superiority over other biglaw competitors that are identified by name in the ad. That’s funny, because over at Legal Underground,…