So, you’ve heard about this blog thing but you’re still too overwhelmed by what it might take to reap the benefits. After all, how can you possibly run a practice and read 700 blogs a day or set up a blog and commit to three daily posts? Well, guess what – you don’t have to. This month’s issue of GP Solo contains my article, Get Your Blog Rolling where I offer a bunch of ideas on effortless shortcuts to benefit from blogs, either as a user or reader. For example, as I point out, you don’t necessarily need to start your own blog to generate Internet exposure – why not guest post at a blog or make a couple of comments. Just those small measures will help enhance your search engine rankings.
As for following blogs, you can track them with an aggregator or alternatively, search technorati every so often to see if a topic of interest is being discussed. And you can also take advantage of bloggers’ knowlege and generosity by participating in some of the “all request days” that they offer.
I realize that many serious bloggers advise that a blog can’t succeed without multiple, regular postings or that you can’t optimize the benefits of a blog without reading feed from dozens. I disagree. Whether it’s blogging or exercise or saving money any other new habit one wants to acquire, I don’t think you always need to go all out to realize the benefits. Doing what you can is certainly better than doing nothing at all.
Get your blog on — without a monkey on your back
Carolyn Elefant has some sage words of encouragement to lawyers who want to blog — but fear the spectre of multiple, daily deadlines. Citing her recent article for GP Solo, Elefant writes: