I don’t cover technology here much at MyShingle. It’s not that I don’t recognize its importance to solos – in fact, more than any other tool, technology has shattered barriers to entry. It’s just that others like Future Lawyer, Ross Kodner, Victor Medina, or Greatest American Lawyer cover technology so much better
2008
Lessons from a Mouse and Hamster – Marketing Is All About Context
I’m not squeamish about rodents. As a youngster, I raised several dozen pet mice and even now, as an adult I find my daughter’s Chinese dwarf hamster, Puck completely irresistable Yet this morning, while out walking the dog, I screamed with fright when a tiny little field mouse scurried across my path.
Why does a…
Author’s Cut: Solo Practice – Looking Back, Looking Forward
When I sat down to write Solo by Choice, the context mattered most. One of the my goals in starting MyShingle was to discuss solo pratice not so much as a category of law practice unto itself , but rather to view the role of, and opportunities for, solo and small firm practitioners in the…
In House Counsel Looking for Deals…Why Not With Solos?
If you thought that large corporations had deep enough pockets to pay whatever fees their outside counsel demanded, you’d be wrong. Turns out that corporate counsel are positively simmering over the way that many large law firms are ripping off clients with exorbitant mark-ups on contract law attorneys. Indeed, corporate counsel are so steamed that…
Q&A About Solo By Choice: Why Did You Call It That, and How Can I Order It?
In this latest installment of my Author’s Cut/Pocket Part series, I’m going to address two of the questions about the book that I’ve been frequently asked this month:
1. Why did you call the book Solo by Choice, particularly when so many people don’t voluntarily choose solo practice?
When I started the writing process, my…
Interviewed by Cole Silver for Raindancing Expert Audio
I’m a little late in posting this here, but I was incredibly flattered to be included in the list of experts (including many fellow bloggers) interviewed by veteran lawyer/marketing consultant Cole Silver for his incomparable Raindancing Expert Audio Series. As Silver describes:
the Raindance Expert Series an audio library of internationally recognized…
Taking Online Networking Off the Grid
Like most of my solo and small firm colleagues, I’m a fan of online networking, i.e., building meaningful and trusted relationships through listserves, Linkedin.com and Facebook.com and blogs. Not only do these online tools help us find clients or share our knowlege and expertise with others and improve the quality of the profession at large,…
Would you take a minute to take a survey?
Now that Solo by Choice is completed, I’m playing around with a couple of different ideas to continue to provide value to solos and solos to be. Would you mind taking a few minutes to give me some feedback here. Thanks!
UPDATE: Thanks to all for the feedback. The survey is now closed. Stay…
The $25 NYC-DC Bus: Another Real Life Marketing Lesson
This coming Tuesday, I’ll drop my daughters off at school, return to my house, pick up my trial bag (which doubles as a suitcase and computer case for short trips) and walk 15 minutes to the $25 bus that runs from Bethesda, Maryland, where I live to Penn Station in New York. I’m headed up…
A Global Law Firm of Solos
Who says a solo has to work alone? Over 3000 solos, myself included, are part of a global virtual law firm, Solosez.net. If you’re interested in learning more about the history of Solosez and what makes it such a special place, check out this article from law.com. By the way, I’m quoted in the…