This month’s ABA Journal features a piece on the results of marketing makeovers provided to three solos brave enough to bare their practices for all to see. The article summarizes the advice given by two marketing experts to three different solos and follows up six months later to see how they’re doing.
I had mixed…
I want to wholeheartedly embrace the concept of unbundled legal services, I really do. After all, what’s not to like? The demand for affordable legal services is greater than ever. With courthouses overrun by pro se litigants, even judges are pressing for unbundled legal services. Technology is empowering a generation of educated, sophisticated consumers…
I’ve always considered myself a “practical technology user,” adept at mastering the latest and greatest on a strictly need to know basis. For example, I still can’t program a Tivo or download a movie on my ipod or operate the family Wii because I have no interest in the activities enabled by those technologies. But…
I’ve never been a fan of NALP, the National Association of Legal Professionals. So far as I’ve been able to tell, the organization focuses almost exclusively on supporting law school career offices in helping students get jobs at biglaw and promoting diversity within biglaw’s ranks. Even NALP’s public interest initiatives are aimed not at…
Last week, my colleague Susan Cartier Liebel posted on why the ABA’s recent decision to slash dues for solos is too little, too late. I agree. While I appreciate the ABA for Solosez (and publishing the upcoming social media book I’ve co-authored with Niki Black), dues cuts or not, I won’t join simply because…
Princeton, New Jersey based solo, Ekaterina Schoenefeld did what every good lawyer is supposed to do: she abided her state bar’s ethics rules even though doing so cost her financially. Though duly licensed in New York, Schoenefeld couldn’t practice there. That’s because New York Judiciary Code section 470 requires non-resident, New York barred lawyers like…
Like every parent on the planet, I’ve told my daughters more times than I can remember some variation of the following:
Yes, you can eat chocolate for dinner or stay up until three am or leave orange peels on the floor or [fill in the blank] when you have your own place and pay your…
Via Dan Pinnington at Slaw.ca, I learned of Merrilyn Tarlton’s excellent article, Figuring Out Your Place in the Race (ABA Law Practice Magazine, Jan/Feb. 2010). Recognizing that technology advancements and economic upheaval have rendered extinct the high leverage business model, Tarlton predicts that “the future of the business of law is going…
Don’t get me wrong – I’m a fan of social media when used ethically and responsibly. Heck, I’ve got a book on social media for lawyers with Niki Black that’s coming out at the end of next month.
As a shy person myself, I understand the appeal of social media: it’s easy. You don’t risk…
The twenty-first century version of loss leaders, big-law style, is nothing more than old fashioned price cutting wars, observes Toby Brown at Three Geeks and a Law Blog. A loss leader refers to a pricing strategy whereby a product is advertised below cost to lure customers in the hopes of selling them more…
