February 2011

As solos, mega-firm Skadden is perhaps one of the last places we’d ever think to look for a role model. But being solo doesn’t just mean working for oneself.  Solo is a state of mind; a combination of vision, hustle and sheer doggedness that together, convert adversity into a best friend.

That’s the story of

Diversify, diversify, diversify.  That’s the advice you’ll commonly hear if you’re investing in the market.  Well, that advice applies with equal force when you’re starting a law firm and investing in yourself.  Just as you need a portfolio for stock investment, so too, you’ll want a portfolio of activities by which to market your practice. 

Conventional, 21st century wisdom says that content wants to be free. That content isn’t worth paying for. That “exposure” in exchange for content is sufficient reward.

Funny thing is that those who try to sell you this line don’t have content. And not only do they want yours free, but they want to profit off