February 2014

Post updated March 17, 2022

Legal subscription services go by many names: prepaid legal, toll bridge agreements, outside general counsel plans, lawyer-on-retainer.  Essentially, a subscription service is a catch-all for a business model where users pay for ongoing access to a product or service. In any event, the concept of legal subscription services has

Clients who forget checkbooks. Or want to bring a case for the principle of the thing. Or who assure you that they’ve got a multi-million dollar, slam dunk claim.  If you’ve practiced law for even three weeks, you’ve probably encountered at least one of these red-flags. Trouble is, starting out, you may not recognize these

Many lawyers starting a practice opt for virtual office space  — basically, a physical location that provides various amenities such as a mailing address and forwarding, a few hours of office or conference room space and/or receptionist of answering services.  For lawyers with limited resources or who prefer to work from home, virtual space, in

Here on the East Coast, we’ve had a long, hard winter. Between bitter cold, sleet and snow, delayed school openings and court and government shut-downs, it’s been difficult to find the energy to get through the work in front of me, let alone slog through the litany of marketing staples  — law firm newsletter, Twitter,

bloggerlunchThe problem with being late to the party in the blogosphere is that there’s often nothing left to say. And so it is that late with my dispatch on #ReinventLaw, I find that most of what I would have described — from the mixed bag of speakers and their varying degree of success with the

Post updated April 20, 2022 – As of April 2022, many states have eliminated the prohibition on trade names.  See here.

There are plenty of reasons for a law firm to use a trade name.  Trade names can communicate your firm’s concentration or what’s unique about your practice more effectively and directly than a

I’ve often wondered whether a firm that lacked competency in certain practice areas could nonetheless, advertise these capabilities “on spec,” figuring that it could either refer the work out or hire a temporary lawyer to handle these matters if they came through the door. I’ve seen this tactic used occasionally by the #Altlaw law firms