Marketing by the Numbers, Part 2
About seven years ago, I created a 13-minute video entitled Marketing By the Numbers, where I showed, through the power of data, the rationale behind many recommended marketing practices. Although the stats that I used (particularly those regarding social media and mobile devices) may now be outdated, the
A few years back, my mischievous little bichon shitzu, Sadie managed to hop up on to the kitchen table, knock a rotisserie chicken off the table and along with her “sister” – our 90-pound Old English Sheepdog – polish it off in the twenty minutes that I’d stepped out of the house to pick my
Some law firms make history, others write their own history. At least, that’s what I gathered from this Humphrey Keenlyside’s article in Bloomberg, discussing the apparent tradition of large law firms producing an auto-biography of a sort, tracing a firm’s history from its humble beginnings to its current powerhouse status. Kennlyside writes that law firm
Last week, MyShingle soft-launched our online Job Fair for
Remember Ravel – that cool legal research system that was ever so generously scanning every book in the Harvard Law Library to make it all available online at no cost? In yesterday’s big legal news, LEXIS announced that it had acquired Ravel, and will incorporate Ravel’s offerings – both its free Harvard caselaw file and
As part of MyShingle’s recent facelift (more on that in a subsequent post), today, we announce the launch of our online job fair. Because the entire law school recruiting process and job fairs revolve around biglaw and the handful of students these firms hire, I got to thinking that it was time for a modernized
I’ve written previously about the concept of seasonal marketing for law firms – that is, offering limited-time services that have some connection with a holiday or season. So for example, around Memorial Day or Veteran’s Day, a law firm might offer discounted services to veterans. Of course, seasonal marketing can go awry also – as
Although legal analytics are all the rage in legal research tools, for many solo and small firm practitioners, these new developments don’t yet have much relevance. For starters, many of the analytics tools are priced out of solo and small firm budgets. Moreover, many of the courts where solos and smalls practice often involve unreported
I’m not sure how I missed it, but at the end of 2015, Google formally launched Primer , a free, sleek app that delivers bite-sized marketing lessons to help companies of all sizes build their businesses. Since then, Google has continued to update the app with new tutorials for small businesses developed by national experts
Earlier this week, while I was running word searches though the legislative history of a statutory provision (using Hein Online, one of the many resources available through the amazing Jenkins Law Library ), I stumbled across some language that seemed awfully familiar. When I clicked on the term, I was taken to the written testimony