By the time you read this post, I will be lounging on a beach by the Mediterranean, or toasting my younger daughter (who just chose the college she’ll attend) with a glass of sangria while watching a colorful sunset. For this holiday – as with every other time that I’ve traveled for more than a
Welcome to the inaugural edition of What’s Next, Solo? Although some lawyers are content to remain pure solos or small firm owners for the duration of their career, others may wish to move onto something new – whether out of a desire to seek new challenges, or a need for steadier income or a less
Referrals from big law firms. They’re the holy grail for lawyers with a specialized practice area commonly handled by large firms, or for big law expatriates who often aim to build a practice out of more price sensitive clients who can no longer afford big law rates.
Yet generating big law referrals isn’t as easy
In my line of work , I’m accustomed to clients – generally a group of neighbors or a community association – taking up a collection or hosting a gala to fund my fees. But in the past week, two potentially new sources for funding legal fees came across my radar: Facebook’s introduction of Personal Fundraisers
Content marketing is all the rage – but there are so many ways to attract and engage readers besides producing content on blog platforms like these, video or now over-used infographics.
For example, you could test or entertain readers with quizzes and assessment tests. You don’t need a fancy system to set up a
Editor’s Note: It’s not often that I’ll invite a marketer or SEO consultant to post at my blog because I’ll get nothing but bland content or a listicle full of backlinks to leverage my blog’s traffic. But when I came across an article by Luke Ciciliano, I was intrigued by some of his trend predictions,
The above insert comes from a recent “Practice Insight” from my malpractice insurer, CNA. Though I’ve been a satisfied CNA customer for 16 years (I moved to CNA post- 9/11 when the D.C. Bar’s “preferred provider” that I’d used for several years prior closed up shop), this advice troubles me: are we still cautioning solos
Post updated April 20, 2022 – As of April 2022, many states have eliminated the prohibition on trade names. See here.
In Part I of the Post , I blogged about solo Ekaterina Schoenefeld’s nine year battle to have New York’s out-of-state lawyer bonafide office requirement invalidated as unconstitutional. Schoenefeld’s fight, however, shows the
Although I don’t think that lawyers should treat clients as customers, nevertheless, lessons from customer service can sometimes be useful in managing clients. I found the suggestions in this piece, The New Customer Service Trend That’s Shaking Up the Marketing Industry to be especially on point.
First, the article distinguishes between customer-centric and customer-first marketing
It’s been nearly six years since the ABA Ethics 20/20 Commission green-lighted pay per click (PPC) as an ethically compliant marketing tool and since then, it’s been a popular mainstay of many practices. But is pay per click still effective?
An article by Luke Ciciliano at SEO For Lawyers suggests not. Although Ciciliano comes at