2018

Converting legal services into products like self-help books and videos, assessment tools, apps or chatbots invariably raises the same perennial issues for lawyers. Some lawyers obsess about the ethics of commoditization such as whether a product sold nationally might place a lawyer in violation of unauthorized practice of law (UPL) prohibitions or give rise to

Let’s face it, marketing a solo or small law firm isn’t always candy canes and unicorns.  Face to face meetings or calls can lead to rejection or apologetic sorry-I-don’t-have-any-cases-to-refer-right-now while digital marketing efforts like blogging or social media or a spendy SEO campaign often result in crickets rather than clients. Marketing studies show that it

Today marks the first day of Rosh Hashanah, the Jewish New Year and a time for starting fresh. We don’t make resolutions as we do for the secular new year, but instead, do something more important as we free ourselves of the weight of our mistakes and imperfections from the past year so that we

My regular readers are well familiar with my obsession with farmers’ markets and the marketing lessons harvested therefrom. But this week’s marketing lesson from the Farmer’s Market about the value of giving a little away to draw more business later on – couldn’t be more timely in light of my upcoming FREE Webinar, Seven Figure