April 2019

Last week, I gifted my 81-year old mom an Alexa
Echo
 and set up the app for her
before returning home. My mom is not what you’d call a tech-savvy octogenarian:
to the contrary, she calls me several times a week to check the weather on my
computer or look up a doctor online because

In yesterday’s post
, I provided the reasons that your firm should consider creating a newsletter
along with a table summarizing the features of the most popular products
available. Given that most of the features are identical, the “eyes” have it –
meaning that the look and feel of the product will dictate your decision.

Updated September 8, 2022

About eight years ago, I interviewed an Executive Recruiter for a mini-podcast on the how-to’s of cold-calling.  To quickly access the interview, click here..  Although I’ve sung the praises of cold-calling for decades, it still hasn’t caught on much with lawyers even though it’s one of the best ways

Happy April Fool’s Day! I’m not much for hoaxes, but a
nevertheless, a light-hearted post seems appropriate. And so here’s some
udder-ly a-moo-sing, bovine-themed advice on finding a cash cow for your law
firm. And remember, you herd it here first.

1. The Purple Cow  The Purple Cow  was the first  Seth Godin  book I