When it comes to logos, turns out the design experts may have gotten it wrong, reports the Harvard Business Review . After nearly a decade of simple, text-based logos like Google or Paypal or non-descriptive marks like Uber, seems that customers prefer and put their trust in descriptive logos. A descriptive logo is what the
For today’s Make Money Monday, here’s a quick summary of Gyi
Tsakalakis’ talk Plus
ca change, plus c’est la meme chose – discussing how lawyers can engage with
consumers online, and offering some easy ways to implement. You can view the
full video above. Gyi’s talk covers Mail Chimp (at 8:00) to send recurring
This past May, I had the honor of speaking at the
highly-regarded Future is Now
Conference which is sponsored by the
Illinois Supreme Court Commission on Professionalism. The conference talks were
recently posted – and while I commend you to watch all of them (as well as the
ones from previous years which I
I came across this article from Fast Company about
the 50
Best Workplaces for Innovators. Unfortunately, the article simply
lists the companies rather than describing what characteristics make them
innovative. And so I got to thinking: when it comes to law, can innovation
truly come from within? Or do you have to own it
Editor’s Note – Summer always has me reminiscing about vacations past – and one of my favorites was our family’s ten-day trip to London in the summer of 2008, where I returned with tons of marketing Lessons from London . But here’s the one that stands out most, and that’s worth thinking about whether you’ve
As I reflect back on the four years since husband’s death, I realize that one of the toughest obstacles to moving forward was my belief that any new step – whether replacing the standard with a car that our younger daughter could actually drive, or refinancing the house for a lower rate though we’d
Recently in one of my online lawyers groups, an attorney lamented that her state bar association had made self-help forms available for family law litigants at no cost and in addition, had started conducting free trainings to help users complete the forms. The attorney reported that many of her family law attorney colleagues are up
Last week, the State Bar of California released for public comment several proposals for regulatory reforms developed by the California Task Force on Access Through Innovation of Legal Services. Designed to spur innovation and expand access to justice options, the task force proposed three key reforms
Last Monday and Tuesday, online behemoth Amazon held its fifth annual Prime
Day, a shopping
holiday of a sort where Amazon
offers exclusive bargains and deals to Amazon Prime customers. The benefits of
Prime Day are self-evident: Amazon can show appreciation for existing customers
by offering deep discounts while racking up sales – to
If the length of this post has shown anything, it’s that AI
in legal research and law practice is an enormous and wide-reaching topic that
is rapidly changing. Moreover, while large firms have the resources to
understand and leverage AI tools, solo and small firms are at a disadvantage
because that they lack the time