In yesterday’s post
, I provided the reasons that your firm should consider creating a newsletter
along with a table summarizing the features of the most popular products
available. Given that most of the features are identical, the “eyes” have it –
meaning that the look and feel of the product will dictate your decision.
When it comes to marketing, email newsletters aren’t as sexy as a cool Instagram account, or as far-reaching as a robust SEO campaign. Yet, according to a recent round-up at eConsultancy, 73 percent of consumers state that email is their favored contact option. And though most consumers find themselves awash in email, a preference for
When it comes to the topic of the future of law, there are
nay-sayers – those who insist that computers will never replace them and
they-sayers. As in, they say that access
to justice solutions are impossible
with outside law firm ownership.” Or, they say that bespoke services are future
proof because they’re immune from
Updated September 8, 2022
About eight years ago, I interviewed an Executive Recruiter for a mini-podcast on the how-to’s of cold-calling. To quickly access the interview, click here.. Although I’ve sung the praises of cold-calling for decades, it still hasn’t caught on much with lawyers even though it’s one of the best ways
Are you interested in finding a way to expand your audience of potential clients and more effectively communicate with the clients you already have? How about learning a new language – and I’m not talking about a computer language.
Take a look at some recent trends in legal. Last year, Legal Shield – a legal
For a long time, I’ve wanted to come up with the definitive blog post on what constitutes unauthorized practice of law. I figured that if I could develop a clear set of principles, then I could create an online tool to help solos and smalls evaluate if a particular scenario constituted practice of law and
Happy April Fool’s Day! I’m not much for hoaxes, but a
nevertheless, a light-hearted post seems appropriate. And so here’s some
udder-ly a-moo-sing, bovine-themed advice on finding a cash cow for your law
firm. And remember, you herd it here first.
1. The Purple Cow The Purple Cow was the first Seth Godin book I
For past Make Money Monday posts — which offer quick tips on how to boost your law firm’s revenues — I’ve found inspiration from tech start-ups, the pizza business, transportation industry, and fashion — just about anywhere else than the public sector. But today, that’s no longer true – because the tip
Last week, the New Jersey Supreme Court granted certification to hear an appeal of the Appellate Division’s ruling in Balducci v. Cige, Docket No. A-3068-16T2 (August 30, 2018) which voided an attorney’s hourly fee agreement with a client for a discrimination action because the lawyer failed to advise the client that other firms could
Many years ago, one of the partners from my former law
firm referred me a case and to thank him, I treated him to lunch – albeit six
months later. As we finished up our meal, I apologized for my delay in showing
my appreciation, to which the partner remarked that I was the first person