April 2022

Fifteen years ago, I was one of the first handful of forward-looking lawyers to embrace the Internet as a tool for marketing a solo or small firm practice. For starters, robust websites, blogs and social media enabled lawyers to really engage and educate consumers in a far more meaningful way than a screaming CALL-YOUR-LAWYER 911!!

If you’ve read my stuff, you know I’m not a fan of a formal business plan as a prerequisite to starting a law firm.  For starters, in today’s fast changing world, a business plan can change even as you’re writing it.  Plus, a formal plan lends itself to extensive research and analysis/paralysis which holds