About

Carolyn is the author of Solo by Choice: How to Start a Law Firm and Be the Lawyer You Always Wanted to Be. Carolyn has…

Carolyn is the author of Solo by Choice: How to Start a Law Firm and Be the Lawyer You Always Wanted to Be. Carolyn has co-authored the ABA Publication “Social Media for Lawyers: The Next Frontier” and “The Legal ClauseIt: Plug & Play Engagement Agreements and Power Pacts for Small Law Firms.”

Carolyn has been listed as an Energy and Environmental Super Lawyer for Washington D.C. since 2012 (the only small firm lawyer on a list of AmLaw 200 firms), was named an ABA Legal Rebel (2010), a Fastcase 50 Innovator (2011) and an ABA Woman of Legal Tech (2014) and appeared on the Daily Show in 2014 to discuss law firm business models.

In 2019, Carolyn delivered a talk at the prestigious 2CivilityConference entitled Killing Solo Softly: How Regulations Disadvantage Solo & Small Firm Lawyers and has spoken at solo and small bar conferences and events in California, Oregon, Washington, Nebraska, Minnesota, Missouri, New York, Vermont, Maryland, New Mexico, Florida, Ottawa, Canada and Washington D.C., Carolyn is also co-creator of the LawyerMomOwnerSummit, featured here in the DC Bar magazine and currently serves on the Planning Board of ABA Legal Techshow.

Make Money Mondays: Promote Your Firm Through MicroInfluencers

March 5, 2019

Updated October 3rd, 2022

In the increasingly crowded online space, solo and small firms can have difficulty being found. SEO and pay-per-click schemes are frequently pricey often lures clients focused only on cost or who were already declined by other law firms. Blogging can increase visibility and attract a more educated breed of clients but…