About

Carolyn is the author of Solo by Choice: How to Start a Law Firm and Be the Lawyer You Always Wanted to Be. Carolyn has…

Carolyn is the author of Solo by Choice: How to Start a Law Firm and Be the Lawyer You Always Wanted to Be. Carolyn has co-authored the ABA Publication “Social Media for Lawyers: The Next Frontier” and “The Legal ClauseIt: Plug & Play Engagement Agreements and Power Pacts for Small Law Firms.”

Carolyn has been listed as an Energy and Environmental Super Lawyer for Washington D.C. since 2012 (the only small firm lawyer on a list of AmLaw 200 firms), was named an ABA Legal Rebel (2010), a Fastcase 50 Innovator (2011) and an ABA Woman of Legal Tech (2014) and appeared on the Daily Show in 2014 to discuss law firm business models.

In 2019, Carolyn delivered a talk at the prestigious 2CivilityConference entitled Killing Solo Softly: How Regulations Disadvantage Solo & Small Firm Lawyers and has spoken at solo and small bar conferences and events in California, Oregon, Washington, Nebraska, Minnesota, Missouri, New York, Vermont, Maryland, New Mexico, Florida, Ottawa, Canada and Washington D.C., Carolyn is also co-creator of the LawyerMomOwnerSummit, featured here in the DC Bar magazine and currently serves on the Planning Board of ABA Legal Techshow.

Emulation Isn’t A Marketing Strategy

January 9, 2019

As the saying goes, imitation may be the best form of flattery. But it’s not always the best way to design a product or market your practice – at least based on YouTube’s unsuccessful effort to launch a fee-based subscription platform like Netflix or Hulu. Although some observers attributed YouTube’s failure to a saturation of…