NLBM, a legal coaching company, has filed a copyright infringement complaint against 2-Hour Lifestyle Lawyer, accusing them of copying course content and reselling it. The complaint highlights the lack of uniqueness in coaching content, as many programs offer similar advice on topics like estate planning and pricing. The lawsuit raises questions about how much legal
An Offer They Can’t Refuse
I haven’t seen the epic 1972 movie, The Godfather, but even I’m familiar with the iconic line, make him an offer he can’t refuse,” casually uttered by Marlon Brando’s character, Vito Corleone.
Of course, Corleone’s offers couldn’t be refused because doing so would invite death.
But there
How many times have you signed up for a free trial, then forgot to cancel and were hit with a huge bill?
Or signed up for a legal tech or marketing service that you didn’t like so you let it run its course, only to have it auto-renew and lock you in for another term?
Most lawyers can methodically recite the ethics rules that govern marketing.
❎ No guaranteed results.
❎ Required labeling as “attorney advertising.”
❎ No unverifiable superlatives.
❎ No misleading copy suggesting that your firm is larger or more experienced than it is.
But that’s just the tip of the iceberg.
Most lawyers forget that when we
Can a law firm’s use of artificial intelligence be a selling point for clients? Biglaw firm DLA Piper thinks so.
Last month, DLA Piper publicly announced that it would utilize Casetext’s groundbreaking platform, Co-Counsel which is powered by GPT-4 to perform substantive tasks such as legal research, document review, deposition prep, and contract analysis.
In October 2022, I wrote about the rise of nano-influencers and how lawyers might use them to market their law firms. Turns out, I was ahead of the curve. As Forbes reports, influencer marketing is becoming more important than ever to boosting SEO. The Forbes article recommends:
Ask the influencers you work with to link
This article summarizes key takeaways from the #ABATECHSHOW presentation “Flat Fees: the F Word You’ll Learn to Love” by flat fee pros Regina Edwards and Ashley Pepitone. Summary based on my notes, compiled by Chat GPT with additional editorial review.
The Benefits of Flat Fees for Lawyers
This presentation on flat fees for lawyers
Four years ago in a post at Above the Law, I described my informal poll of thirty Facebook group participants and found that the overwhelming majority identified personal referrals – either from other lawyers or former clients – as their top source of business. And a recent big win by a small Connecticut law
Are you overwhelmed by marketing options? Unsure whether marketing vendors are selling you a bill of goods? Trying to figure out what marketing will give you the best bang for the buck?
You’re in luck. MyShingle has just updated our Marketing Cheatsheets where we’ve gathered the stats and who, what, when, where, why and how on
Three years ago when I first posted about lawyers using microinfluencers, TikTok was barely a blip on the marketing radar. Fast forward to today, and social media platforms like TikTok and Instagram reels are empowering nano influencers, defined by Influencer Marketing as influencers with active social profiles, but fewer than 10,000 followers. Brands are