Content marketing is all the rage – but there are so many ways to attract and engage readers besides producing content on blog platforms like these, video or now over-used infographics.
For example, you could test or entertain readers with quizzes and assessment tests. You don’t need a fancy system to set up a
Although I don’t think that lawyers should treat clients as customers, nevertheless, lessons from customer service can sometimes be useful in managing clients. I found the suggestions in this piece, The New Customer Service Trend That’s Shaking Up the Marketing Industry to be especially on point.
First, the article distinguishes between customer-centric and customer-first marketing
Although most legal marketing initiatives focus on client acquisition – think lead generation , SEO-powered blogging and good old fashioned networking – client retention offers far more bang for the buck. Studies show that there’s a 60 to 70 percent chance of making a sale to an
Fafinski, Mark & Johnson (FMJ), a seventeen-year old, mid-sized Minnesota law firm is poised to embrace 2017 with a 17-themed special of its own: offering new business incorporations for just $17.17 – plus expenses, reports the Star Tribune . The goal behind the $17-special is two-fold. First, the firm wants to help more fledgling businesses
Although the 2016 presidential race pitting Hillary Clinton against the Donald Trump has dominated the news for the past year, the reality is that the outcome of tomorrow’s election is unlikely to have an immediate impact on most voters. By contrast, thirty-four states have a combined total of 157 propositions on the ballot that will
We’re all familiar with the saying “think outside the box.” That phrase came to mind recently when I stumbled across a pair of posts —Networking With People Outside of Your Industry , Harvard Business Review by Dorie Clark and Five Smart Reasons to Create Content Outside Your Niche (Hubspot.com, August 10, 2016) by Larry
Most lawyers are familiar with, and skeptical about offering mini legal services packages – which is really just a fancy name for unbundling . In other words, in contrast to a full service experience, from advice about a particular corporate entity or estate plan to drafting the plan, filing it with the Secretary or Probate
Back in 2009, I blogged about how joining a nonprofit board could help solos break into a new practice area, gain new skills or build business contacts . Apparently, big law firms see the value of nonprofit boards for their associates, because they’re signing on with CariClub , a new website that connects law firm
What makes a product or services appealing to customers or clients? For lawyers, most of us would say that most clients retain us because we’re in the business of solving problems. But that response is too limiting and may be costing us valuable business opportunities.
A recent
For some reason, I’ve not seen much yet written about Namewarden, a docketing, defense, and new client finder service for trademark lawyers, as described in founder Chris Gatewood’s bio in this post . According to the website, Namewarden’s client finder service is a monthly subscription service that provides current lists of all trademark