Nearly forty years after lawyer advertising was legalized, has it run its course? Maybe so, suggests this this article at Content Standard, which observes that:
Somewhere between the “Mad Men”-esque glamour of the 1960s and today, advertising lost its shine. Both in the TV world and beyond, advertising is often associated with something
Once upon a time in the legal profession, networking with more experienced colleagues was one of the quickest and most dependable ways to generate new business referrals. Generally, that hasn’t changed.
What has changed, however, is many firms’ willingness to refer certain matters. For example, many law firms have relaxed conflicts rules to enable them
Every so often, I’ll get an email or call from a relatively new solo asking whether to follow up with a prospective client who they spoke with by phone or had a consult. These lawyers expressed discomfort not so much because of fear of rejection, but rather, they did not wish to appear overbearing or
A perennial question for businesses facing tough times is whether to prioritize cost-cutting or revenue growth. But cost-cutting and revenue growth aren’t mutually exclusive. Shedding unnecessary expenses can quickly free up funds to invest in initiatives to propel your firm’s growth. Below are some relatively painless ways to cut costs:
Ineffective Paid Marketing Although
Given this year’s unlikely and outlandish crop of presidential hopefuls, turnout for the primaries has reached record highs that will likely continue through to election day in November. With this level of increased interest in the elections, there are lots of opportunities for solos and small firm lawyers to serve the public and in so
Getting together for coffee or lunch with a colleague is a great way to generate business. But setting a date to meet can be hassle. And finding the time to squeeze in lunch dates can be difficult, particularly for lawyers who work from home or who have families and tend to skip lunch to
If revenues are a little slow this month, personalized client updates and status reports are guaranteed to jump start cash-flow. Client status reports work because they keep you at the forefront of the client’s mind, and they can be used to identify new issues that a client may decide to pursue. Here’s the most efficient
[Note: Minor changes to post as of 2/9, 1 pm] Both Avvo and the ABA have recognized the need for individuals and small business owners to get quick answers from lawyers. To this end, Avvo launched Avvo Advisors last year where a user can pay 39 bucks for a fifteen minute Q and A session
This week, Jurispage features a great guest post by Billie Tarascio, founder of Modern Law entitled How to Market Your Law Practice With Webinars. As I’d written on the same topic almost six years ago, I initially skipped past until I realized that the blog post title buried the lede: the real story
We live in an age of Oprah-inspired aha moments – that magical point in time when you experience a sudden insight or realization that propels you to action. Ironically, many lawyers thinking either about starting their own law practice or shifting from one practice area to another sit on the fence forever not so much