Marketing

Screen Shot 2015-03-09 at 11.34.02 AMBy now, you’ve heard about the value of content marketing – either from Seth Godin, who says it’s the only marketing left or a cheesy marketing company, hawking ass-kicking copy for your law firm website or blog.  Whether knowingly or not, lawyers have instinctively always engaged in content marketing: in the olden days, by

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If you’re like me, you’ve probably attended dozens of networking events or continuing legal education (CLE) panels and thought to yourself, I could do better. Whether it’s choosing a more interesting speaker or coming up with new activities or just having a decent spread of food, most of us could probably come up with some

Hire.Bid   Auction Your Available Time

A few weeks ago, I earned $1000 for a couple of hours offering some insights in my practice area. While certainly not a large enough fee to close up shop for the month, it was a tidy little windfall that helped cover some home repairs that I’d put off for a while.

What if there

Do you send holiday cards each year with little business to show for your effort? That’s not surprising. After all, many firms are inundated with holiday cards and may do little more than glance at yours. So why not start a new end-of-year tradition: a law firm annual report. Here’s some tips on how to

Many folks often complain about the cost of legal conferences – but trust me, the $300-$500 price range is pocket change compared to many events in my industry that start at one thousand dollars. If that’s true for conferences that you may want to attend, why not try lobby conning instead?

The New York Times

This post is part of the MyShingle Solos summer series which will run between June 17 and July 3, 2014. 

sthompson This post is written by MyShingle Guest Blogger Dr. Sandra Thompson

Short of putting your firm name on the side of a high-rise building for everyone on the freeway to see, what can small firms