Last week, I wrote about how the rise of large health networks in the medical profession is making it harder for independent doctors to compete – and pondered whether solos and smalls might face the same fate potentially from the growth of branded lawyer networks. Of course, that’s not the only source of competition for
Uber Thoughts on Premium Pricing
Last night, I stayed late at the office. By D.C. standards anyway. Meaning that when I departed at 1:30 in the morning, the metro trains that I use to commute to the office were no longer running so I had to find alternative transportation home. At that late hour, I wasn’t sure that I’d be
Walmart Law’s Noble Roots
Via Solo Practice University’s Susan Cartier-Liebel, I learned that $99 wills and have documents notarized — at least at two Walmart locations in Canada. The services are offered through Axess , a bonafide law Canadian law firm, through small branch offices located at the entrance of two Walmart stores. Currently, customer-clients can access Axess for
Are Solos Priced Out of SEO?
Last week, I shared some of the internet marketing lessons learned by online marketing companies. The bottom line: internet advertising can be pricey especially for small companies. This week, I’m publishing an article by Conrad Saam, founder of Mockingbird Marketing who asks whether solo attorneys are priced out of SEO. What do you think?
Last
Will Bar Associations Help Solos and Smalls Find Clients?
Over at my weekly perch at Above the Law, I took the position in a recent column that bar associations are useless for networking and generating referrals. My column wasn’t meant to diss the bars; I noted that even if they’re not effective for networking, they a wealth of resources such as low-cost CLE,
A Guide to Legal Subscription Services: Why To Offer Subscription, How to Price Service and Avoiding Ethics Issues
Post updated March 17, 2022
Legal subscription services go by many names: prepaid legal, toll bridge agreements, outside general counsel plans, lawyer-on-retainer. Essentially, a subscription service is a catch-all for a business model where users pay for ongoing access to a product or service. In any event, the concept of legal subscription services has
Marketing to the Low Hanging Fruit: Old, Old Contacts
Here on the East Coast, we’ve had a long, hard winter. Between bitter cold, sleet and snow, delayed school openings and court and government shut-downs, it’s been difficult to find the energy to get through the work in front of me, let alone slog through the litany of marketing staples — law firm newsletter, Twitter,
Uber Lessons for Law Practice
A few night ago, I left the office late after completing a day-long telephonic hearing in a different time zone. Because of the late hour and the freezing weather, I decided to treat myself to a cab ride home instead of waiting for the metro at my stop and then again, at the connection. At
Three TakeAways From The MeetUp With Priori Founders on Serving Small Businesses
Last week, MyShingle held our second DC-based meet up featuring Priori Legal founders Basha Frost Rubin and Mirra Levitt. Though 48 people registered for the event unfortunately, the weather didn’t cooperate and between federal government shut-down, early law firm closings and unplowed roads, attendance was lighter than expected. Nevertheless, we still went ahead with the
It’s Not Too Late For End of the Year Holiday Outreach
You had the best intentions for celebrating your clients and colleagues this holiday season.
First, it was branded calendars or chargers or thumb drives for clients and colleagues as a holiday gift, but your budget couldn’t quite cover it. So, you downscaled to printed holiday cards but you didn’t place the order in time. Then,