In the four years since the release of Atul Gawande’s Checklist Manifesto, the topic of lawyer checklists has been making the rounds on the blogs and speaker circuits. Which is good because checklists are a valuable tool that can help lawyers keep their practice running smoothly, stay out
How One Law Firm Found A Way To Do Work It Loves – And Pay the Bills
A few months back, I offered a variety of ways that lawyers can do work they love even when it doesn’t pay the bills. So I was delighted to come across this Forbes piece on the Boston-based firm, Dhar Law.
Founded by two brothers, Vilas and Vikas Dhar, the firm’s original mission was to focus
Calling Out the Rainmakers
Scott Greenfield’s first to blog about news of a RICO by a Michigan law firm, Seikaly & Stewart against Stephen Fairley and The Rainmaker Institute. The firm alleges that the Institute created a “bogus Internet marketing program, supposedly designed for small law firms and sole practitioners” and duped firms (in this case, to the
DogDay Afternoons for Your Law Practice
If you know me from my social media circles, then you know that my heart belongs to my sweet, deaf sheepie Francesca (or SanFran-cesca as I’ve taken to calling her after several west coast trips last winter). Best dog ever, SanFrancesca kept me company under my desk during the years that I worked from home,
How Ebooks Can Kindle Clients’ Interest In Your Law Practice
Over four years ago – lightyears in Internet time – I blogged over at Nolo’s Legal Marketing Blawg about using ebooks to market a law practice. As a marketing tool, ebooks work for many reasons: foremost, they provide value by educating prospective clients and offer lawyers an opportunity to convey their expertise.
Yet despite
Is In-Person Networking the Right Approach for Every Person?
I read with interest, a pair of posts by Philadelphia law blogger Jordan Rushie and Scott Greenfield about the importance of in-person networking. I don’t disagree with them. For better or for worse, Scott’s and Jordan’s way is how business still gets done in most of the legal profession. By starting at the low end
All the News[letter] That’s Fit to Print
Even in the age of social media and blogging, the humble law firm newsletter still matters. Consider this:
1. Newsletters offer a way to stay connected with current and prospective clients. While a law firm Facebook page serves that purpose as well, many people prefer to keep their personal recreational time on Facebook
Low-end Marketing Tip: Keep Your Digital Footprint Fingerprint Free
Sometimes, the best marketing ideas cost the least amount of money.
Like trotting out a branded powerstrip at a hearing or conference: it’s a way to connect by providing a useful service (a power outlet) and striking up a conversation in the process. Same with a laptop cover— a great icebreaker and potential business
Even In An Online Age, Bar and Professional Associations Are More Relevant To Marketing Than We’d Like to Admit
Longtime readers of this blog know that I have a love-hate (or more accurately, a friend/frenemy) relationship with bar and professional associations. To be clear, my beef isn’t about the services provided to solos: in the past decade since I’ve started this blog, the bars have stepped up – and I’ve watched as the initially
Yelp Sets the Gold Standard for the Type of Value Disclosures That Law Firm Marketing Sites Should Provide
According to Techcrunch, Yelp, an online customer feedback site has announced a new feature that will help small business owners quantify the value of their Yelp listing. To estimate a listing’s worth, Yelp examines customer leads like bookmarking a Yelp business listing, mapping directions to the business, placing a phone call from the