While some may disagree, I stand by my original opinion that Groupon isn’t a great way for lawyers to market legal services. As I noted in the comments, a business model that requires any provider to share 50 percent of already deeply discount services doesn’t strike me as a viable business or marketing
Does Your Marketing Consultant Have Skin In the Game?
Accountability is today’s latest buzzword, a commodity in high demand in the legal community. Whether it’s large firm clients exploring alternative billing that would create a nexus between price and value, or exploring ways to make legal education more useful or simply making legal fees more transparent for consumers, both law students and clients want
End of Year Idea Exchange: A $10.77 Marketing Tip
This past year, I spent quite a bit of time in crowded hearing rooms and conference auditoriums filled with suits, ipads, smartphones and laptops – but few electrical outlets. To recharge a device, you’d have to wait for an outlet to open up. And even if that happened, there was no guarantee that the outlet
FREE Recording – Cold Calls for Lawyers!
Updated September 8, 2022
The post has been updated but you can still listen to my interview on cold calls here.
As my regular readers may know, I’m one of the few lawyers who actively recommends cold calling as a tool for finding overflow work and referrals or simply setting up introductory meetings or lunch
Invest in This…Or That?
You’ve heard the pitch; we all have. For just $10,000 — less than $1000 per month — you’ll get a specially designed, SEO-optimized, social-media enhanced website — and a couple of pay-per-leads as a bonus. Can’t afford it or don’t want to spend that much? No worries, the salesman assures you – and then, the
How Grunt Work Can Get You Grand Work
Conventional wisdom recommends that lawyers involve themselves in organizations like bar or trade associations — either by joining the groups or offering to speak at events — to demonstrate legal and leadership skills and build relationships with colleagues and potential clients through regular contact. Trouble is that this advice is easier said than done. Most
Community Involvement As A Marketing Tool
The following is a guest post by Noble McIntyre of McIntyre Law in Oklahoma City, Oklahoma.
Let’s be honest. That title sounds cynical at best, opportunistic at worst. But hear me out. Getting involved with your community can be one of the best ways to market your firm, not just because of the business you’ll
Diving for Lawyers
I’m a big fan of DIY networking groups. Not that there’s anything wrong with bar associations or business networking groups, but when you start your own association, you can tailor it to your interests. In fact, if you’re interested in how to set up a group yourself, you can check out the materials up over
Three Lessons for Small Firms from Small Farms
This New York Times article, Small US Farms Find Profit in Tourism does triple duty as an analogue for a law firm niche practice , business model and marketing idea. The Times reports on the trend of farmers creating additional streams of revenue in the form of bed-and-breakfasts, horse-rides and corn mazes to supplement their
Summertime, Selling and the Solo
So, it’s summertime for the solo, and surprisingly, the selling is easy. At least, I’ve always thought so. For starters, lots of law practices slow down, what with clients, other judges and lawyers on vacation and many lawyers have time on their hands. Moreover, with the economy in its current state, it’s a buyer’s market