In the past, when I embarked on a new venture or needed to find work or referrals quickly, I’d typically make both warm calls (to colleagues I know) as well as cold calls to prospects who I might find in a specialty bar directory or on a law firm website. But as I ramp up
Back in May 2022, I posted about how solo and small lawyers are using TikTok to share their legal knowledge, opinions and a behind-the-scenes look at their practices. But as I’m learning from my own experimentation on TikTok, it can be difficult to post regularly enough to gain real traction or attract clients.
Even
As we near the halfway point of 2022, in-person conferences are back and fully in swing with many participants enthusiastically returning to events for the first time in two years. That said, expect a bumpy road ahead given the two thirds vaccination rate nationwide and recent reports of many large gatherings ending up as super
In the past four years, the social media platform TikTok grew exponentially, now boasting a billion users a month averaging 850 minutes on the app. Interesting data, but should lawyers be using Tiktok? You might be inclined to respond “hell yes!,” particularly after seeing these examples of early adopting lawyers who’ve gone viral with several
Fifteen years ago, I was one of the first handful of forward-looking lawyers to embrace the Internet as a tool for marketing a solo or small firm practice. For starters, robust websites, blogs and social media enabled lawyers to really engage and educate consumers in a far more meaningful way than a screaming CALL-YOUR-LAWYER 911!!
Once a novelty, subscription legal services are fast becoming a growing trend, with many law firms giving serious consideration to offering subscription services. Whereas once the mere fact of offering a subscription program was enough of a USP to set a firm apart, what can lawyers offering subscription services do to stand out?
You
As I mentioned in this post, I had the opportunity to testify before the Maryland House Government Operations Committee on proposed bill HB292 which would gather data on the race and gender of lawyers subject to disciplinary proceedings by Maryland regulators. Although I’ve never testified before the Maryland legislature before, this wasn’t my first
If you’ve been practicing law for fifteen years or more, you probably remember when a relatively boilerplate website, sans SEO or copywriting cost $3000 or more – which is why many solo and small firm lawyers lacked an online presence. And truth be told, it didn’t matter much anyway because many consumers didn’t rely on
When it comes to promoting his math tutoring services, Taiwanese math teacher Changsu knows all the right angles. Figuring that the probability of reaching more students would increase proportionately to the size of his audience, Changsu posted 200 calculus lessons on Pornhub, reasoning that:
Since very few people teach math on adult video platforms, and
Recently, the New York Times reported on the growing popularity of “buy now, pay later” services that enable consumers to purchase online products and spread the cost into manageable, interest-free installments paid over several months. Although pay-later services comprise just 2 percent of payment options (a drop in the bucket compared to credit cards which