The following is a guest post by Roy Ginsburg
When U.S. News & World Report decided to rank law schools, this ranking – for better or worse — fundamentally changed the law school admissions process.
So when U.S. News announced that it would join forces with Best Lawyers to publish rankings of lawyers, that announcement
Here’s a round up post on my Legal Marketing Blawg posts on testimonials and ratings
Responding to Negative Ratings (May 17, 2011).
Marketing Through Testimonials: Giving and Receiving (March 2, 2009)
Over at the Nolo Legal Marketing Blawg, I’ve written a series of posts on the growing trend towards mobile marketing. Because mobile marketing and apps continue to grow in popularity, I’m cross-posting some of my columns over here.
Mobile Mommy Marketing (April 18, 2011)
Create an App in A Snap (October 27, 2010)
See update notes at end of post (3/16/2011)
Inspired by posts singing the praises of handwritten thank-you notes (like this, this and this), I decided to experiment a little myself. For the past month or two, I’ve sent a dozen or so handwritten notes to colleagues, thanking them for taking the time to
Diversify, diversify, diversify. That’s the advice you’ll commonly hear if you’re investing in the market. Well, that advice applies with equal force when you’re starting a law firm and investing in yourself. Just as you need a portfolio for stock investment, so too, you’ll want a portfolio of activities by which to market your practice.
As you know, I post on legal marketing over at Nolo’s Legal Marketing Blawg. This past year, I wrote some fairly meaty posts on a variety of different marketing-relating initiatives for law practices that haven’t been covered with the same depth elsewhere. With the year winding down, why not take the time to look
Is your website working to target the clients you want? You don’t need a high-priced marketing consultant to figure out the answer. Instead, just Wordle it.
Wordle is an online application that generates word clouds from text or website URLs that you provide, with more frequently used words depicted in larger fonts. In the past,
Talk about turning lemons into lemonade. That’s exactly what Orange County, California solo Brian Pedigo did, when he converted a lemon of a pick up truck into a professional and tasteful mobile advertisement. Here’s the backstory, directly from Brian:
I inherited this 1990 Ford F150 after my father in law passed away. We drove it
As a solo or small law firm, you’re probably familiar with “the marketing cycle:” Business is slow, so you throw your heart into marketing. Business picks up, so you stop marketing. Business slows down and there’s nothing in the pipeline because you let up on marketing. And so on.
From reader Cindi Matt of MattLegal
These days, getting your name in print – or digital print, anyway – isn’t all that difficult. Most online publications content starved and you’re bound to find a few that will accept a guest blog post or article.
Getting face time in print media is another story. Even though traditional newspapers are considered down for