Tonight, before heading out to the pool for a swim, my ten year old daugher, Mira set the Tivo to record one of her television shows. The show was scheduled to run at 9 pm, with a second showing at 9:30. Since I was sure that we’d be back at least 9:30, I asked Mira
Marketing by the Numbers: A Video WhyTo on Marketing Your Law Practice
I’m not a professional marketer. But as someone who speaks and writes about going and growing solo, I’m often asked to speak about what lawyers can do to attract and retain clients. It’s the kind of talk that could put me to sleep because we’ve all heard it before: network, have an online presence, send
Market Your Practice On The Government’s Dime
If the costs of marketing your law practice have you crying “Uncle,” why not call on Uncle Sam instead? Government funded resources and events – from reports, workshops and rulemakings – are a treasure trove for solos and small law firms who want to track trends, identify and educate themselves on potential new niche practice
Solo Marketing Makeovers: What’s Your Advice?
This month’s ABA Journal features a piece on the results of marketing makeovers provided to three solos brave enough to bare their practices for all to see. The article summarizes the advice given by two marketing experts to three different solos and follows up six months later to see how they’re doing.
Example of Heading
The Importance of Getting Out in The World: How A Lawyer Found an Oprah-Worthy Case on a Trip to Staples
UPDATE – here’s a piece from the Connecticut Tribune that also discusses the importance of meeting people offline. Though remember- online contacts can also lay a foundation for offline meetings so don’t cut your Internet service just yet!
Imagine wandering into Staples to purchase office equipment for your new law firm and emerging with a
Mobile Marketing: The Go-To Format for The On The Go 21st Century
I don’t cross reference my posts that frequently, but I’ve just posted at the Nolo Legal Marketing Blawg about the increasing importance of including mobile devices one’s legal marketing portfolio. Why? Because by 2013,
the total number of PCs in use will reach 1.78 billion units in 2013. By 2013, the combined installed base of
Boo to Billable Hours, but Hooray for this Freebie
This post at Greatest American Lawyer reminded me that I’d forgotten to announce that John Derrick of California Appeals is making his book, Boo_to_Billable_Hours available free (that’s zero billable hours!) at his site (click on the book link to access it). I reviewed the book here back in February 2008 (by the way, it’s a
Lawyer Marketing Resources
I’m not flashy about marketing, nor am I a believer in those pricey “silver bullet” systems, where the only people who win are the experts selling their products. Still, I do cover marketing issues, both here at my blog in the Marketing & Making Money category and at the Nolo Legal Marketing Blawg (Nolo is
Ratings Rate With Clients
Lawyers may not be fans of ratings systems, as I’ve posted previously. But what lawyers, or bar associations think about ratings doesn’t matter, if clients think otherwise. And as the Washington Post reports, increasingly, consumers are turning to ratings to make decisions about service providers like real estate agents, plumbers and movers. Moreover, at
Be THAT Lawyer!
Not sure how many of you remember the T.V. Show, That Girl, featuring Marlo Thomas as a small town gal trying to make it big as an actress in New York. Truth be told, I never much liked the few reruns that I saw (I’m too young to remember the originals), but the concept