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So what does Mr. Clean have to do with law firm marketing? Not much, if you’re talking about Mr. Clean all by his lonesome – though I suppose there’s some buried lesson there about branding or image. But what caught my eye about this cleaning product, however, is that it’s a real life example of
Marketing
Looking for a New Practice Area…Just Pick Up the Newspaper
May you live in interesting times… — Chinese Proverb
No doubt, today we live in interesting times, where 250 lawyer firms vanish overnight, where the legal trade press goes from an obsession with PPP (partners per profits) to LPL layoffs per law firm, and where top lawyers are pounding the pavement for work. …
Another Pitch for the Niche
I’ve posted before on the value of a niche practice to a successful law practice, but two items in today’s news make me realize that it’s time for an encore. First up, this Los Angeles Times story describes a 26 year old biglaw associate who heads a team of lawyers at a large firm —…
Law Marketing in a Time of Less Than Plenty Now Up At Nolo
My post, Legal Marketing in A Time of Less Than Plenty is up at Nolo’s Legal Marketing Blawg, with lessons for lawyers drawn from what retailers are doing to keep sales stable in a wobbly economy. Here’s the opener:
Though we lawyers prefer to think otherwise, for many consumers and small businesses, legal services…
Round Up of Posts on Marketing Lessons from The Election
Throughout the election, I’d planned on writing a post on marketing lessons but didn’t get around to it. Now that the election is over, this kind of analysis abounds, so rather than repeat it, I’ll offer this quick round up of some of the best, interspersed with my own commentary.
Steve Harrison of MillionDollarAuthorClub offers…
How Cutting Costs Make A Difference in Your Bottom Line
Most solos realize that cutting overhead can sustantially increase our bottom line. That’s why increasingly, many solos favor virtual offices over costly downtown space, or prefer to outsource projects to deal with short term work spurts to avoid adding new staff. But if you’re still not convinced that cutting costs can make a real difference…
The Art of the Chart
A few weeks ago, I read an article much like this one about how "charticles" – short news pieces depicted with charts and other graphics – are all the rage in conventional print media. I didn’t think much about this trend, however, until I started getting a noticeable increase in traffic as a result of…
Making Opportunities for Your Practice: An Interview With Ari Kaplan
A few months back, I had the opportunity to interview Ari Kaplan, author of a terrific new book, The Opportunity Maker: Strategies for Inspiring Your Legal Career Through Creative Networking nd Business Development. Though the book is relatively short, it’s incredibly dense – reading it literally made my head spin, because there are…
Solo Offerings for Solos: Marketing Listserve (Free) & Solo Boot Camp in Maryland
Here are a couple of items of interest for practicing and aspiring solos. First, California lawyer and The Practice Blog author, Jon Stein is accepting new members to a newly created Solo Lawyer Marketing List Serve. So how do I know that this is a list worth joining? Well, I’ve been a member of a…
I’m Back, With Lessons from London
Well readers, after a two week absence I’m back. And in the tradition of previous trips, I bring you real life marketing lessons from London.
By way of background, this vacation grew out of my husband’s two week business trip to his employer’s London office. Rather than spend the last few weeks of my…