Here’s a neat law firm business development idea reported in Scotsman.com, that initially struck me as a bit high end, but is actually quite feasible even for smaller operations. The story reports that Pinsent Masons, an international law firm with offices in Edinburgh and Glasgow have launched a service to keep clients up to
Marketing
One More Day to Register for Business Building Accountability Club
If you’re still interested in registering for the upcoming Business Building Accountabilty Club, scheduled for December 5, there’s still time…up until midnight tonight. To view more details on the event and/or to register (there’s no cost), visit this link. And for those who have already registered, watch for the agenda and course materials…
UPDATE – CONF. CALL # NOW AVAILABLE: – Come Celebrate With Me…Join My Business Building Accountability Club
As 2007 draws to a close, I’m anticipating my 5th Anniversary of blogging at MyShingle and the long awaited release of my book, Solo by Choice: How to Be the Lawyer You Always Wanted to Be. Yet, while I’m in the mood to celebrate, at the same time, I find that I still have…
Score By Using SCORE For Your Practice
This week, Duct Tape Marketing features a post about SCORE, a non-profit association dedicated to entrepreneur formation, growth and education. Among its many services, SCORE can match you up with a counselor who can help with your business plan or advise on other issues related to getting a business off the ground.
What most…
Don’t Forget Conventional Media When Plugging Your Blog or Your Products
Michael Melcher, author of the The Creative Lawyer reminds us here of the huge impact that a mention in a
good old fashioned media source can have on blog traffic or book sales. Melcher reports that after his letter to the editor appeared in the New York Times, traffic to his blog increased substantially and…
Solos Aren’t Simpletons When It Comes to Marketing…Come to A Webinar To Learn Otherwise
It’s not often that solo and small firm lawyers get a mention at Above the Law, a terrific site that focuses primarily on biglaw and celebrity lawyer gossip. So I was disappointed to see that when solos finally do get a shout out, it’s to this list of marketing tips that makes us look…
Make a positive contact, write away!
Perhaps you’ve just started your firm, and you’re already tiring of those “informational” interviews and “getting to know you lunches” with more experienced attorneys. Of course, you’ve met some jerks, but on the whole, they’re all nice enough, incredibly supportive and genuinely interested in helping you out with advice and war stories. But at the…
What Judge Bork’s Choice of PI Counsel Says About Lawyer Rankings like Avvo and Marketing
Over at some of the more conservatively inclined blogs, like Overlawyered, there’s some interesting discussion over whether conservative judge and jilted Supreme Court nominee Robert Bork betrayed his conservative principles by suing the Yale Club for $1 million (both compensatory and punitive damages) for injuries sustained following Bork’s fall from a dais a speaking…
See your name up in lights
I don’t attract any business through signs or billboards, but I found this story neat. This blurb from the New York Times (4/3/07) reports on a dentist who put her name up in lights. From the story:
This was about 18 months ago, after Dr. Correa had opened an office above a McDonald’s, overlooking what…
Introductions Matter In Marketing, And Why Women Can Do Better Introducing Themselves
Lawyer Mama, a 30 something female law firm attorney, expresses her exasperation when an older male to whom she’s introduced by her boss (a firm partner) mistakes her for a secretary. While Lawyer Mama’s wrath is justified, she also unfairly directs her anger. As I see it, manner in which Partner introduced Lawyer Mama…