I’ve always enjoyed the Harpers Index and its ability to convey so much information in so few words. So that’s probably why I was so impressed with Philadelphia based attorney Sharmil McKee’s marketing sheet entitled Interesting Facts About Sharmil McKee. In contrast to a lengthy firm resume, the fact sheet offers just the facts
Marketing
Real Life Marketing Lessons
I come from a long tradition of hands on learning. Back when I was around 8 years old, my dad, who’s a chemist, would let my younger sisters and I loose in his lab on the weekend, where, unsupervised, we’d mix up solutions with “HCl” (hydrochloric acid), phenolthaline and other chemicals and watching them turn…
Ideas for Standing Out from the Crowd
On most of the listserves that I’m on, new lawyers ask questions about how a particular marketing technique has worked for another attorney. And while it’s great to learn from what others have done and take approaches that have been successful, sometimes, you need to go out on a limb and do something completely revolutionary. …
Let’s Just Authorize Unauthorized Practice Once and For All
Leave it to the bar associations to put the kibbosh on creativity. Take the case of Morris Gould, an enterprising lawyer who came up with a niche practice of offering New York counsel to Florida residents with New York legal matters, as described in this article, Federal Court Grounds Snowbird Law Practice (ABA e-report, 9/1/06). …
Great Advertising for Small Firms
If you want to sell a small business on using your small firm instead of a large, impersonal firm, I can think of no better marketing than this post from Ed Wesemann who describes, bluntly, what small clients really mean to big firms.
How Continuing Legal Education Can Continue To Help You Make Money?
The problem with having less time to write blog posts also means that I have less time to read them. Which is a shame, because in just a few days off the aggregator, I miss so much, including the recent, terrific string of postings by Peter Olson of Solo in Chicago. One neat idea that…
Help, I forgot my business cards….
Whenever I meet lawyers without business cards, I wonder about their professionalism. Well, yesterday I joined that club when I came out to Oregon to speak at a conference full of prospects and I discovered that I forgot my business cards. How embarrassing…what to do? It was a short trip, so not enough time to…
FREE Webinar on Branding an Image for Attorneys
value of marketing. Since then, I Iearned about a free webinar called
The Power of Branding and Image for Attorneys. The webinar, which will take place on
Thursday, June 8 at 2 p.m. EST, will be presented by Mark Merenda of
Smart Marketing and
sponsored by
…
A Law Professor Recognizes the Value of Marketing
Lawyerpreneur and marketing guru Nader Anise provided me with an article by one of his former law professors who recognizes the value of marketing. It’s an interesting article though most readers here may already recognize the basic lessons. My own question is whether law schools are equipped to teach courses on how to start a
…
Finding Networking Possibilities in Everything You Do
Great story in this Amy Joyce column from today’s Washington Post, entitled Job Connections Start as Social Connections. Joyce describes how a blind date spawned by match.com went awry romantically, but worked out professionally for the guy when his date helped him to score a job at her company. The lesson – you never…