Marketing

I come from a long tradition of hands on learning.  Back when I was around 8 years old, my dad, who’s a chemist, would let my younger sisters and I loose in his lab on the weekend, where, unsupervised, we’d mix up solutions with “HCl” (hydrochloric acid), phenolthaline and other chemicals and watching them turn

On most of the listserves that I’m on, new lawyers ask questions about how a particular marketing technique has worked for another attorney.  And while it’s great to learn from what others have done and take approaches that have been successful, sometimes, you need to go out on a limb and do something completely revolutionary. 

If you want to sell a small business on using your small firm instead of a large, impersonal firm, I can think of no better marketing than this post from Ed Wesemann who describes, bluntly, what small clients really mean to big firms.

Whenever I meet lawyers without business cards, I wonder about their professionalism.  Well, yesterday I joined that club when I came out to Oregon to speak at a conference full of prospects and I discovered that I forgot my business cards.  How embarrassing…what to do?  It was a short trip, so not enough time to

Lawyerpreneur and marketing guru Nader Anise provided me with an article by one of his former law professors who recognizes the value of marketing.  It’s an interesting article though most readers here may already recognize the basic lessons.  My own question is whether law schools are equipped to teach courses on how to start a