Rob Robinson summarizes the list of 60 Marketing Tips in 60 Minutes from an ABA Techshow presentation. I’ve used many of these tips with success (like niches with riches) and others, I know I should be using, like following up after speaking engagements or improving my Power Point skills. Finally, some of the tips, like
Marketing Lessons from Las Vegas
Readers, you may have noticed that MyShingle has been a little bare recently. The low post volume was the result of a major matter that I just completed and also, a week away from the office in Las Vegas, both business (speaking at a conference) and pleasure (family spring break vacation). Though the artificiality of
Will Your Voice Attract Clients?
Between Lawyers has this discussion over whether lawyers should advertise by voice.
Dennis Kennedy writes:
It does make sense. If you are hiring a lawyer for his or her advocacy skills, wouldn’t you ideally like to hear (or see) some examples of the lawyer in action? Event planners routinely ask for samples from prospective speakers.
A Niche for Lawyers Who Want to Get AHead (of lettuce, that is!)
Here’s an article, Lawyers’ ads seek to grow ag business, Silicon Valley (March 10, 2006) about a firm with an agriculture-based practice that’s embarking on a new marketing campaign that brands the firm as Lettuce Lawyers – Together We Grow. It’s a neat name, with lots of potential for other taglines, such as Lettuce
Host a Happy Hour
Proving that solo and small firm lawyers don’t have a monopoly on good marketing ideas, this Press Release announces Thompson, Hine‘s weekly casual gatherings every Wednesday where “clients, friends of the firm and existing clients” are encouraged to stop in and chat “off the meter.” It’s a neat idea that a solo or small
Lawyer Hotlines – Another Marketing Tool?
This article, Batman! There’s a Lawyer on the Line! (ABA e-report 2/10/5)discusses a law firm’s use of hotlines, a no-dial phone placed in a high traffic area like a currency exchange. Clients can pick up the phone, reach a hotline and get a call back within an hour. The article doesn’t describe the effectiveness of
Show Don’t Tell Your Expertise
Via Larry Bodine and Patrick Lamb comes a post on an article in the February 2006 issue of American Lawyer entitled “Selling By Doing.” Here’s the money quote on how a company decided on its outside counsel:
We needed to hire outside counsel; we looked at a dozen firms, narrowed it to three, and invited
Good and BAD Tips on Making Speaking Opportunities Effective
This article, Speaking Opportunities Need to Be BAD to Be Effective, Julie Meyer (Legal Intelligencer, 1/19/06) starts out promisingly enough, with BAD tips (Before, During and After) on making the most of speaking opportunities. Among other tips, Mayer recommends sending out an invitation or announcement before making your speech and obtaining the list of
Business Cards on the Cheap – Why You May Want them
Most lawyers have duplicates of many things – we’ve got courtroom attire and officewear, dress glasses and regular ones, different sets of shoes and for women, handbags. So why not have several business cards? Most marketing experts advise against this because different cards means that we dilute our brand. But I’ve found several uses for
Some Really Bad Taglines
Patrick McEvoy of Rainmaker Best Practices wonders about who thought of these really awful law firm taglines? (McEvoy doesn’t name names, but you can find many of the taglines that he uses as examples and their respective owners on this list.) So what’s McEvoy’s test for a good tagline? Basically, it’s a phrase that