Usually, those article you read on networking are a lame restatement of the obvious: attend bar functions, pass your card out to everyone you meet or set up lunch dates. What’s even worse with some of these suggestions is that they put lawyers at the mercy of others, who may reject your card or your
Marketing
Toot Your Own Horn
You can work round the clock, but it’s not going to help you advance unless your colleagues know what you do. That’s the message of this article, Bragging is the Key to Getting Ahead (10/2005). The same is true for law practice. If you tell prospective referrals what you can do and what you’ve done…
Will the Yellow Pages Yellow With Age?
Here’s an interesting post from Lawyer Advertising Blog entitled Yellow Page Advertising for Lawyers: Where Have All the Calls Gone? According to the post, lawyers are reporting decreased calls from Yellow Pages advertising but are afraid to cut their losses and lose their ad. Other professionals have reported similar results. The post identifies the reasons…
What I Like About Solo and Small Firm Conferences
Oklahoma LPM “czar” Jim Calloway has some great words on the dynamism of solo and small firm conferences and fellow leader, Reid Trautz offers his thoughts as well. From Jim’s post:
But what these [solo and small firm] conferences share is extremely important. They always have energy and excitement. There are always groups of lawyers…
Two Cool Marketing Freebies
We’ve got two, cool marketing freebies for those of you interested in starting a firm. first up is LexisNexis’ Small Firm Marketing Tool Kit, first announced in this Press Release. I took a quick look at the materials and they’re serviceable enough. I’m often asked by solos about good marketing plans online and…
Take A Vacation TO Marketing
Via this post at Arnie Herz’s Legal Sanity comes a bunch of marketing ideas, including a link to this article (Boston Globe 8/21/05) about how to turn vacation into marketing opportunities. Nothing stressful here that would spoil a vacation, but things you might do anyway such as striking up a conversation with people you meet,…
Some New Networking Ideas
This article, Developing Businesses Takes Proper Networking, Stephen Melanson (August 18, 2005) offers some old standby ideas on networking as well as some new approaches. In the category of old standbys, there’s the usual advice on joining a chamber of commerce or a trade association. As for a new idea, Melanson recommends starting your…
Law Firm Alumni Networks Are Proof That You Shouldn’t Burn Bridges
A few months ago, we posted about the growth of law firm alumni networks. Now, there’s another article on that topic this month, Law Firms Leverage Alumni to Drum Up Business (New York Lawyer, 8/4/05). This article discusses some of the the benefits that large firms get from alumni networks, such as contacts with potential…
A Unique Marketing Tips – Free Coffee
Via Matt Homann comes this very cool marketing tip: set yourself up in you local coffee store for a designated hour where anyone can sit down and ask a question about your area of expertise. And, as an added bonus, coffee for anyone in the store is on you for that hour. (That is if…
Law Firm Alumni Programs May Offer Marketing Opportunities
Are you a biglaw expatriate who’s just started a law firm or been running one for years? Either way, this article on law firm alumni programs, Nixon Peabody Starts Alumni Program, Business Review (5/16/05) may interest you. The article reports on Nixon Peabody’s alumni program, comprised of 500 former firm attorneys who now work…