Apparently, LexisNexis-Martindale haven’t heard of the Internet. Because if they had, they wouldn’t be hoping to trade in on their name-recognition to lawyers and charge $900 a month for a national sponsorship service available on their lawyers.com data base as reported here in Lawyers.com Courts Legal Marketers, ClickZ News (5/17/05). The article reports that:LexisNexis
Marketing
Top Ten for Marketing – and Other Unique Ideas
This article, The Lesson is to Network, Business Week (5/13/05) is geared for small businesses generally and not solos specifically, but the ideas are equally applicable. Here are two of my favorite suggestions from Nancy Michaels in this interview-style article:
Q: What are some marketing essentials?
A: If you can only have two things…
Get Yourself Some Visibility -With A Bicycle
Greatest American Lawyer has another great law practice idea: using a bike to get around town for lunch meetings and errands. Not only does a bike add some exercise to our otherwise sedentary days, but as GAL rights, it’s a way to gain visibility and stand out from the crowd.
GAL’s post is also an…
McMarketing vs. The Real Deal
For those of you who know me personally, you probably know that I’m not the world’s greatest marketer. If I were, I’d probably have retired from the practice of law and would be blogging here full time. But I think I have a pretty good eye, a sense of what works and what doesn’t, even…
Lawyer Rainmaker-Trainers Becoming More Popular
This article, Deluge of Clients the Goal for Legal Field Rainmakers (Philadelphia Biz Journal 4/20/05) reports on two Philadelphia rainmaking firms that provide rainmaking training to lawyers. From what I’ve seen, I’m not impressed. One of the training firms does have positive testimonials at its site, but it doesn’t specialize in lawyer rainmaking, nor is…
Why Marketing Articles Like This One Drive Me Crazy!
I have a peeve about a great many articles on marketing for law firms. Some of the articles are apparently written by so-called experts who have clearly never practiced at a law firm. Others reiterate the same advice – network, seek referrals, join a bar association – without any analysis of whether these methods actually…
The Most Important Marketing Advice You Can Read
Some of the most important marketing advice you can find doesn’t come from law marketing gurus who counsel lawyers on what they think clients want. Rather, it comes from articles such as this one, How To Hire A Lawyer (NJ Star Ledger, 3/27/05) that advise prospective clients on what to look for in retaining a…
Do the Gutsy Thing
What’s the nerviest thing that you’ve ever done to bring in clients? For me, I suppose it’s been cold calls, though I’ve always longed to do more. For example, every time I attend a dull alumni lunch or bar event, I yearn to stand up, ting my glass and introduce myself and my practice. What…
Clout Trumps – So Use It to Market
This article, Unusual Ally Came to Jain’s Rescue: SEC, Seattle Times (3/10/05) – about a former SEC counsel-turned-private lawyer who finagled a deal for a client found guilty of violating insider-trading rules whereby the SEC wound up filing an amicus brief on the client’s behalf – isn’t about solos per se. Rather, it’s about…
Looking at the Yellow Pages from A Client’s Perspective
Evan Schaeffer of Legal Underground examines, from a prospective client’s perspective, what it must be like to hire a lawyer from the Yellow Pages in his most recent podcast installment of Law Related Things That Suck. After listening to Evan, you’ll realize, if you don’t already, that the yellow pages may not be the best…