Usually, I like to highlight articles that our audience should read and follow. But here’s one that you really shouldn’t – unless you want to learn what not to do to market a practice. This article from the usually valuable publication, Law Practice Today contains some really poor advice on rainmaking in its monthly Meet
Marketing
What’s Your Tagline?
Are you a “Heavy Hitter” – or a lawyer who means business? What about a Tiger? These are just a couple of the slogans mentioned in this brief article here. What’s your slogan – and do you need one?
More Marketing Tips – For When Business is Slow
January must be national marketing month for lawyers. Here’s yet another article on marketing, this one by Kimberly Fanady on What to Do When the Phone Stops Ringing , Small Firm Business (January 10, 2005). There’s likely to be at least one tip in the article that may work for you – and by turning…
Marketing on the Cheap: Some Tips
If you’re just starting out as a solo, you may wonder how you can ever get the work out about your practice when some types of marketing measures like Yellow Pages, TV or even ads in the local newspaper are prohibitively expensive. Or, even if you’re not cash strapped, you may wonder whether it’s worthwhile…
She Won’t Take No for an Answer
"She won’t take "No" for an answer is a great tagline, in my opinion – and it’s one that’s working effectively as a jingle for West Virginia attorney Jan Dils as reported in this article (WV Gazette, 1/4/05). As the article reports, Dils’ ubiquitous jingle attracts her much attention – and presumably, those frequent contacts…
Look Who’s Talking – It Ain’t a Biglaw Associate!
This article, Young Lawyer Builds Her Practice One New Gig at a Time (NYLJ – 12/22/04) reports on the budding TV commentator career of new solo Harjot “Ginny” Walia of San Francisco firm Puri and Walia. A chance meeting with a Fox News Channel Producer at the local courthouse lead to about a dozen…
Making Ends Meet When Starting A Firm
This article, Money Matters, from Small Firm Business (12/6/04) offers new shinglers advice on money matters, from how to make ends meet when starting out to funding retirement. The article is really too brief to be of much value, but it does make the point about the importance of keeping overhead low in the…
Jay Foonberg’s Famous Holiday Cards
Most of us solos know Jay Foonberg as the author of the solo bible, How to Start and Build a Law Practice. Who could have guessed that he’s also a purveyor of the kind of "hey, look-at-me!" holiday cards (e.g., pictures with the Pope, at the South Pole) described in this article, Holiday Card…