Marketing

Last month with the country reopening post-pandemic, on the eve of my 57th birthday, I embarked on a bucket-list trip to the Dakotas with Wyoming and Montana tossed in because why not?  Compared to the East Coast where I reside, the west is more immense in every respect: big, endless sky, wide-open roads and days

Last week, the New York Times reported on a recent study by WalletHub which ranked each state on its suitability for remote work. The survey evaluated two primary factors: employer-friendly characteristics such as the number of people already working remotely and worker-specific features such as cost of electricity and Internet and average housing and lot

Did you know that your Retainer Agreement can make you money?

That is, if you’re not using one of those stale, eight-page tomes chock full of legalese that clients can’t understand.

Or one of those outdated forms from a retired lawyer that still references fax machines and billing rates for secretaries. 

Here’s the problem.  There

A lawyer colleague and Facebook friend recently posted a simple request: he asked whether we were aware that his firm handled employment and injury cases.  At least half of the 40 respondents (myself included) knew that he handled one area but not the other. As a result of my colleague’s survey, I’ve now learned of

All too often, I hear lawyers bemoan their inability to compete in crowded markets. Often, they view the obstacles as a matter of cost. Lawyers either complain about the enormous expense of SEO to break through to the first page of Google in a competitive practice area, or about being undercut on price by other

When it comes to pandemic pastimes, there’s nothing more old school than the humble jigsaw puzzle. Though I did my share of puzzles as a kid, as did my daughters, I’ve never been a rabid fan.  For starters, putting the puzzle together seemed like an awful lot of effort for something that’s later torn apart

For years, legal futurists have lamented that the legal profession hasn’t been able to develop fully do-it-yourself products with the same widespread adoption rate as Turbotax. Most commentators blame outdated ethics rules and protectionism for the lack of success but in truth, the fault lies with clients.  

Because many clients don’t want a DIY solution