Marketing

With a presidential Election Day less than 24-hours away, the entire country is on edge, awaiting results.  But it’s not just the inside-the-Beltway crowd here in my area who will be impacted by the outcome.  The election will have repercussions for most of your clients and prospective clients, whether individuals, small businesses, non-profits or public

On at least one level, most legal services are transactional.  Lawyers enter into representation agreements with clients to perform a service: drafting an estate plan, representation in a DUI case, negotiating separation terms and a settlement for a divorce.  Some engagements are completed in a matter of weeks while others can go on for years. 

Although I co-authored Social Media for Lawyers a decade ago, I never expected that online connections would wholesale replace in-person professional networking. Instead, online networking as a springboard to a relationship that would ultimately solidify though a face to face meeting.  

Yet IRL connections are difficult to come by in a time of coronavirus. And

Unless you’ve managed to bring existing clients with you when starting a new firm, it can take some time for cash to start flowing through the door.  Don’t despair –  there are lots of creative ways to drum up quick cash to tide you over as your practice gets off the ground.  Although most quick

Rewind five months ago to the early days of the pandemic, when courts shut down, work moved home and you were content to turn your kids over to ten hours of screen time each day because you thought it would be temporary.  Back then, you had big plans: to add a new practice area, to