Though I’ve never been much of a sports fan, football least
of all, I feel compelled to turn on the Superbowl (if not watch it) just so
that I can participate in Monday morning conversations. For that reason, I am
probably the last person on earth to have learned about Katie
Sowers, an assistant
With a late Thanksgiving, it’s hard to believe that we’re
already two days into December – and just three weeks away from the start of
holidays. So if you were planning on ordering and sending out personalized
holiday cards, time is growing short. And believe it or not, that’s
actually a good thing.
I don’t
Many lawyers view lack of resources as an obstacle to
starting or growing a law practice. And they’d be right to some extent.
After all, it’s far easier and less stressful to start a law practice with a
deep pocket full of money to fund prime office space, administrative help and
professional marketers and coaches
Most lawyers would never admit that they pretty much charge
the same price for everything. For example, one lawyer might argue that
his rates are only $250/hr – a real bargain as compared to so-and-so down the
street who bills out at $500. Yet I’d be willing to bet that even with
the one lawyer
In honor of Veteran’s Day, today’s Make Money Mondays
salutes a unique niche practice area: veterans’ owned businesses. According
to the recent surveys, there
are 2.52 million veteran majority-owned businesses in the United States
that collectively generated $1.14 trillion in revenues last year. Most vet
businesses are small with 54 percent having 1-4 employees, and
As I explained in my Marketing
By the Numbers video, 80 percent of people fail to follow up with contacts
and leads from conferences. That’s unfortunate considering the time and expense
that many conferences entail.
So I was excited to stumble upon a free resource from Hub Spot —14
FREE email templates that you
Tonight marks the start of Yom Kippur – which I once described as the big Kahuna of the Jewish Holidays with its solemn vibe, 24-hour fast and all day services. Though we devote much of that time to reflecting on and atoning for past sins, tonight’s Kol Nidre services differ because we renounce the vows
When it comes to logos, turns out the design experts may have gotten it wrong, reports the Harvard Business Review . After nearly a decade of simple, text-based logos like Google or Paypal or non-descriptive marks like Uber, seems that customers prefer and put their trust in descriptive logos. A descriptive logo is what the
For today’s Make Money Monday, here’s a quick summary of Gyi
Tsakalakis’ talk Plus
ca change, plus c’est la meme chose – discussing how lawyers can engage with
consumers online, and offering some easy ways to implement. You can view the
full video above. Gyi’s talk covers Mail Chimp (at 8:00) to send recurring
Editor’s Note – Summer always has me reminiscing about vacations past – and one of my favorites was our family’s ten-day trip to London in the summer of 2008, where I returned with tons of marketing Lessons from London . But here’s the one that stands out most, and that’s worth thinking about whether you’ve