Marketing

Recently in one of my online lawyers groups, an attorney lamented that her state bar association had made self-help forms available for family law litigants at no cost and in addition, had started conducting free trainings to help users complete the forms. The attorney reported that many of her family law attorney colleagues are up

Post Update 7/8/19 noon: Apparently I spoke to soon in recommending a purchase of Marketing to the Affluent prior to reading it. I’ve been receiving some negative feedback from those who bought the book both about Kennedy’s political views as well as the organization of the material in the book and its value. I’ll read

A recent study
 from Pew Internet  found that 37 percent of U.S. adults mostly
use a smartphone to access the Internet. That share has nearly doubled since
2013, when only 19 percent of Americans identified their phone as their primary
advice for going online.  So why has the number of phone-internet
connection increased? Forty-five percent

Retail industries have long recognized that great customer
service goes a long way towards retaining clients, encouraging favorable
reviews and increasing overall revenues.   In fact, there’s a great
article from Small
Business Trends
 that offers ten
examples of customer service from brands that went the extra mile.  Now,
not all of these ideas from

Although summer conjures up visions of lazy weekends by the
pool and hectic family vacations, for me, summer has always been the season to
move discretionary projects off my checklist.  With many of the forums
where I practice in recess for some or all of the summer and clients working
short weeks, I often have

Eight and a half long years ago, I suggested
that solo and small law firms share their security practices with clients as an
added selling point for their practices. Of course, back in 2010, many solos
and smalls hadn’t yet started using the cloud, email was still considered
relatively secure and paper-less and virtual law

What I first saw…

This morning as I strode through metro en route to my
office, I spied a green column emblazoned with a checklist of items – hotdogs,
plates, charcoal and lights and a tagline that read “BBQ, delivered.”
Interesting, I thought to myself — I’d been meaning to host a law-firm sponsored
summer

Today, the average life expectancy is 78.6 years for men and
81. 1 years for women. Yet while longevity increases, services that cater to
older Americans have not – or at least not yet.   However, as Fast
Company
reports, the business of growing old is a 15 trillion dollar
industry. 

For lawyers, aging populations

Back when my next-in-age sister and I were very little, we’d hop off the school bus and careen into the house where we’d plop down at the kitchen table to inhale the after school snack that our mom set out. As we munched our Ritz crackers or ShopRite brand oreos, we’d joke around, trying to