Last week, I gifted my 81-year old mom an Alexa
Echo and set up the app for her
before returning home. My mom is not what you’d call a tech-savvy octogenarian:
to the contrary, she calls me several times a week to check the weather on my
computer or look up a doctor online because
In yesterday’s post
, I provided the reasons that your firm should consider creating a newsletter
along with a table summarizing the features of the most popular products
available. Given that most of the features are identical, the “eyes” have it –
meaning that the look and feel of the product will dictate your decision.
When it comes to marketing, email newsletters aren’t as sexy as a cool Instagram account, or as far-reaching as a robust SEO campaign. Yet, according to a recent round-up at eConsultancy, 73 percent of consumers state that email is their favored contact option. And though most consumers find themselves awash in email, a preference for
Updated September 8, 2022
About eight years ago, I interviewed an Executive Recruiter for a mini-podcast on the how-to’s of cold-calling. To quickly access the interview, click here.. Although I’ve sung the praises of cold-calling for decades, it still hasn’t caught on much with lawyers even though it’s one of the best ways
Happy April Fool’s Day! I’m not much for hoaxes, but a
nevertheless, a light-hearted post seems appropriate. And so here’s some
udder-ly a-moo-sing, bovine-themed advice on finding a cash cow for your law
firm. And remember, you herd it here first.
1. The Purple Cow The Purple Cow was the first Seth Godin book I
For past Make Money Monday posts — which offer quick tips on how to boost your law firm’s revenues — I’ve found inspiration from tech start-ups, the pizza business, transportation industry, and fashion — just about anywhere else than the public sector. But today, that’s no longer true – because the tip
Many years ago, one of the partners from my former law
firm referred me a case and to thank him, I treated him to lunch – albeit six
months later. As we finished up our meal, I apologized for my delay in showing
my appreciation, to which the partner remarked that I was the first person
So here are some more interesting marketing statistics: it can take as many as eight customer interactions (or touches) to get a face to face meeting with a potential customer and in fact, 80 percent of sales are made between the 6th and 12th customer touch. As a lawyer, you may be wondering how
Updated October 3rd, 2022
In the increasingly crowded online space, solo and small firms can have difficulty being found. SEO and pay-per-click schemes are frequently pricey often lures clients focused only on cost or who were already declined by other law firms. Blogging can increase visibility and attract a more educated breed of clients but
As the saying goes, everything old is new again. Look
around: Vintage clothing is nearly always in fashion. Community
supported agriculture and buying produce local and direct from farms as
folks did back in the day is on the rise. And
now it seems,house-calls
for doctors are making a comeback, enabled by the same technology