As I
wrote a few year’s back, there’s
been a surge in co-working spaces for lawyers – a trend that my colleague
Nicole Black predicts
will continue. But lawyers need not limit themselves to lawyer-specific
co-working spaces – which are not yet available in all cities. And in fact, as one large law firm found,
establishing
Recent news articles and blog posts are — somewhat ironically — now cluttered with articles about the so-called queen of decluttering, Marie Kondo — star of the Netflix series Tidying Up With Marie Kondo. Now, you can add this post to the pile. Because today’s tip for Make Money Mondays is to declutter your
In the online world, joint venture marketing is
commonplace. From affiliate marketing (not my personal cup of tea) to
partnering to produce webinars and other online programs, entrepreneurs
leverage collaboration for mutual financial success. The same, however, isn’t
true for most lawyers who are so focused on what can go wrong with joint
ventures —
Welcome to 2019, the year of equilibrium, reports Forbes
. Whereas in 2018, consumers were eager to escape reality and sought out
brands that “offered people moments of respite from the daily grind,” now,
according to a recent
consumer trends report , “people are seeking equilibrium in all
aspects of their lives – between humans and
Roughly a dozen years ago, when blogs and search engine
optimization began gaining real traction as tools for finding clients, I celebrated
the democratization of lawyer marketing. No longer would solos and smalls be
forced to compete with large mill operations that could buy up the back cover
of every edition of the Yellow Pages
As the saying goes, imitation may be the best form of flattery. But it’s not always the best way to design a product or market your practice – at least based on YouTube’s unsuccessful effort to launch a fee-based subscription platform like Netflix or Hulu. Although some observers attributed YouTube’s failure to a saturation of
One of the best ways to make money for your law firm is to find money for your clients to pay your bills. In a previous post, I described a number of approaches to finding money including identifying fee-shifting statutes, available insurance policies, crowdfunding and third-party financing.
Many lawyers confuse third-party financing with litigation
As the year winds down, most of you are already making marketing resolutions for 2019: vowing that next year, you’ll finally start running Facebook ads or put an e-newsletter together or just figure out how to use LinkedIn more effectively. Sure, you can hire a company to market your practice, or outsource certain aspects of
For some people, the leftovers are the best part of Thanksgiving. As much we look forward to the traditional feast of turkey, stuffing, cranberry sauce, potatoes, green bean casserole and pumpkin pie (along with whatever else your family includes in their menu), sometimes after all the anticipation, the traditional food can seem a bit too
For decades, the imaginary Christmastime world of Santa and elves and the North Pole settles into a real-time home in the acclaimed Macy’s Department Store’s annual Holiday Window Display. But in true 21-st century fashion, this year, Macy’s will play IRL host to another type of ethereal universe that exists only online: Facebook. According