I always loved this song, Video Killed the Radio Star. But I never thought I might be witness a paraphrased version of it someday. Specifically, is video going to kill the “blogging stars” – and maybe even the “lawyer stars?”
Consider this trend. Lawyer bloggers Imke Ratchko of New York Small Business Law and Nicole…
Let me make two things clear at the outset of this post. First, Greg Siskind, who pioneered use of the internet for lawyer advertising and public education through his website, Visa Law is one of my heroes. I remember visiting his website back in 1994 in the nascent days of the Internet and recognizing right…
This article, The Future of Client Acquisition, Ed Collar (October 6, 2006) extolls the virtues of OLM – online legal match services. Trouble is, the article is probably 5 years out of date. In my view, opportunity for legal match services has already come and gone, replaced instead by more sophisticated technology users who…
One of the keys to successful marketing is to find yourself a place which hasn’t been saturated by lawyers. Thus far, MySpace is one of those spaces and as Kevin O’Keefe of Lex Blog reports, that’s why it’s been a successful marketing spot for 28 year old lawyer Anicia Ogonsky, otherwise known as legallyblondepa. …
Jason Krause has this article, Making Rain on the Net in the August 2006 edition of the ABA Journal. Not until I read the article and saw that I’d been quoted did I remember being interviewed for it – I was on travel in Las Vegas at the time. The article is particularly interesting, because…
From brainy Professor Bainbridge’s blog, of all places, I learned about the coolest, most expertly executed marketing idea I’ve seen in a while: a You Tube video by California criminal attorney Allison Margolin. Why does the video work? Several reasons. First, the video gives Ms. Margolin’s potential clients an opportunity to see what’s…
Did you ever visit a weblog, only to puzzle over the main point of it? As more and more weblogs are given practice specific names (e.g., California Estate Planning Practice Blog), that’s less of an issue. Still, as Kevin O’Keefe points out in this post, it’s worth your time to offer readers an…
Eight months after Hurricane Katrina, the legal community remains affected by these types of impacts. But lawyers have not forgotten their Louisiana colleagues. Efforts include those by the Indiana Bar , which held its spring getaway meeting in New Orleans and this free technology assistance offered by several bar associations to assist Louisiana attorneys…
What do romance novelists and new solo lawyers and bloggers have in common? All have within them the potential to catapult to success as the result of Internet technology. Whereas back in the mid-1990s, the Internet and the dotcom boom turned many ordinary folks into gazillionaires in unbelievably short periods of time, today the Internet…
This article, Blogs Continue to Multiply reports that currently, there are 35.5 million blogs, 60-75 times more than were online just three years ago, with 75,000 new ones born daily. In some ways, it seems like information overload – who could read so many blogs – but I still think the trend bodes well for…
