My regular readers are well familiar with my obsession with farmers’ markets and the marketing lessons harvested therefrom. But this week’s marketing lesson from the Farmer’s Market about the value of giving a little away to draw more business later on – couldn’t be more timely in light of my upcoming FREE Webinar, Seven Figure
Roughly a year ago, I launched a program called Spotlight: an online course for creating a niche legal practice to effortlessly attract quality clients and enable lawyers to make profit and precedent and stand out and shine. Unfortunately, I underestimated the amount of time needed to complete the materials that I wanted to include
Imagine that you plan to get married. You race over to the bookstore and buy up a half-dozen bridal magazines to look at dresses or tuxedos or outfits for the wedding party. You peruse the wedding websites to identify a couple of cool venues in your area, then hop over to Pinterest or Instagram to
Most clients come to us at the darkest hour of their lives. Some have reached the end of long marriages that they struggled unsuccessfully to keep intact, others have put up with degrading harassment on the job until they can take it no more while others face years in prison. Even those clients who retain
Yesterday on Twitter, I encountered a stream of tweets about the ABA House of Delegates recent amendments to Model Rules 7.1 – 7.5, hailing them as a game-changing, significant update to the existing regulations. Unwilling to rely on tweets as a primary source, I hustled over to the peruse the changes which are set out
Warren Brown, the popular Washington Post auto reporter who passed away last week could have had virtually any beat he wanted when he came to the Post in 1978 as an Ivy-League credentialed African American journalist at a time when the paper was trying to diversify its reporting ranks. But somewhat surprisingly, Brown chose to
If you’re not making the money you’d like, the most obvious solution is to find more clients. But before you start spending thousands of dollars on SEO, first take some time to think about what kinds of clients you need to find to create a sustainable practice. This article by Morra Adams-Mele in Entrepreneur breaks
Last week, a tweet from Keith Lee confirmed that Avvo , the controversial lawyer review site planned to remove contact information from attorney profiles. Potential clients can still contact lawyers through a portal (no word about confidentiality precautions there) but lawyers must pay for a profile for contact information to appear directly. Avvo’s new policy
This past week, a rather vigorous Twitter debate over whether ethics regulators should characterize and regulate benign lawyer matching platforms as for-profit referral organizations was ultimately shut down with cries for “collaboration” and let’s all work together kumbaya-style to find a system that works for everyone and promotes access-to-justice besides. Leaving aside whether it’s realistic
