Content marketing is all the rage – but there are so many ways to attract and engage readers besides producing content on blog platforms like these, video or now over-used infographics.
For example, you could test or entertain readers with quizzes and assessment tests. You don’t need a fancy system to set up a
Editor’s Note: It’s not often that I’ll invite a marketer or SEO consultant to post at my blog because I’ll get nothing but bland content or a listicle full of backlinks to leverage my blog’s traffic. But when I came across an article by Luke Ciciliano, I was intrigued by some of his trend predictions
The above insert comes from a recent “Practice Insight” from my malpractice insurer, CNA. Though I’ve been a satisfied CNA customer for 16 years (I moved to CNA post- 9/11 when the D.C. Bar’s “preferred provider” that I’d used for several years prior closed up shop), this advice troubles me: are we still cautioning solos
Post updated April 20, 2022 – As of April 2022, many states have eliminated the prohibition on trade names. See here.
In Part I of the Post , I blogged about solo Ekaterina Schoenefeld’s nine year battle to have New York’s out-of-state lawyer bonafide office requirement invalidated as unconstitutional. Schoenefeld’s fight, however, shows the
Although I don’t think that lawyers should treat clients as customers, nevertheless, lessons from customer service can sometimes be useful in managing clients. I found the suggestions in this piece, The New Customer Service Trend That’s Shaking Up the Marketing Industry to be especially on point.
First, the article distinguishes between customer-centric and customer-first marketing
It’s been nearly six years since the ABA Ethics 20/20 Commission green-lighted pay per click (PPC) as an ethically compliant marketing tool and since then, it’s been a popular mainstay of many practices. But is pay per click still effective?
An article by Luke Ciciliano at SEO For Lawyers suggests not. Although Ciciliano comes at
May a state – consistent with the Privileges and Immunities Clause of Article IV – require non- residents, who are licensed to practice as attorneys in that state, to maintain a separate physical office in that state as a condition of practicing law there, when the state does not require resident attorneys to maintain any
https://youtube.com/watch?v=j8z34lhKWrQ
Remember the song Locomotion — that catchy tune about a “brand new dance” that resurfaces every few decades as a cover? The tune came to mind as I was scoping out some of the newer online logo makers – where you can DIY a logo for free or cheap. So how about a doing
When I ponder the future of solos, I fear most not for the newer solos who know too little, but rather, older solos who know too much. If you don’t know what I mean, spend a few minutes on any bar association list serve, or attend a practice panel at a solo bar event where
Two weeks ago, Law.com reported on the legal technology behind the attorney response to the Trump travel ban. Although I feared that this might be yet another story about tech startups wrapping themselves in the banner of promoting access to justice , it wasn’t. Instead, the piece focuses on solos and smalls as practical
