The inaugural ATL Academy for Private Practice in New York City was so popular that we’ve decided to take it to the West Coast. On June 22, we will be in San Diego, California, where APP panelists will offer practical solutions and expert insight on meeting the challenges of starting and optimizing a solo or
Shaan Patel’s advice to entrepreneurs to be a big fish in a small pond to increase their chances of entrepreneurial success applies with equal force to lawyers embarking on a solo or small firm career.
Patel, a joint MBA/MD student and owner of Prep Expert learned this lesson the hard way after trying to
Bryan Marble, principal at AmazeLaw is a law firm vendor offering various web, blogging and SEO solutions for law firms. But perhaps because Marble is married to a lawyer, he’s one of the few law firm vendors that I’ve ever seen whose willing to cross the proverbial thin, blue line and call out the bad
Talk about lazy blogging. I happened to come across this March 2015 post at Findlaw’s Law Firm Business Blog recommending that law firms consider setting up an informational booth or table at the outdoor festivals, fairs and farmers’ markets that propagate in communities across the country throughout the spring and summer months. The article goes
Google is famous for its twenty percent project initiative which encourages employees to spend twenty percent of their time experimenting with their own ideas. Other behemoth tech companies like LinkedIn, Facebook and Apple have adopted their version of similar programs. But so too have smaller businesses outside the tech space, reports Forbes , describing the
Looking for referrals? If you’re tired of spending hundreds of dollars monthly on Pay-per-click , offering discounted flat rate services and paying a finders’ fee for the privilege or participating in utterly useless and outdated bar referral programs, you may want to consider joining the Next Law Network – sponsored by none other than Dentons
This article by Carol Roth, Use the Buddy System to Market Your Small Business is geared towards small business – but a couple of the tips apply equally well to small law firms. Moreover, because these practices are often overlooked by small firms, they can provide a quick path to success.
Roth’s first tip is
Just like oil and water, lawyers and legal technologists don’t mix well. Too many lawyers remain dismissive of self-help and online solutions even if that’s all a client can afford, smugly chuckling to themselves – “hey, that’s more business for me when I have to straighten out the mess they’ve made.” On the other side
According to the New York State Bar Association, the number of lawyers in solo or small firm practice in New York has doubled since 1997. As of 2006, the vast majority of attorneys practicing law in New York State — 83.5 percent — were solo practitioners, according to the Commission to Examine Solo and
Not surprisingly, most lawyers would rather handle one $30,000 case than 30 one-thousand dollar matters or 60 five-hundred dollar matters. Managing thirty, or worse – 60 – different matters can involve significant transaction costs even when a firm is highly automated.
On the other hand, when you’re starting out or if business is slow, a