Can a law firm’s use of artificial intelligence be a selling point for clients? Biglaw firm DLA Piper thinks so.
Last month, DLA Piper publicly announced that it would utilize Casetext’s groundbreaking platform, Co-Counsel which is powered by GPT-4 to perform substantive tasks such as legal research, document review, deposition prep, and contract analysis.
This article summarizes key takeaways from the #ABATECHSHOW presentation “Flat Fees: the F Word You’ll Learn to Love” by flat fee pros Regina Edwards and Ashley Pepitone. Summary based on my notes, compiled by Chat GPT with additional editorial review.
The Benefits of Flat Fees for Lawyers
This presentation on flat fees for lawyers
Three years ago when I first posted about lawyers using microinfluencers, TikTok was barely a blip on the marketing radar. Fast forward to today, and social media platforms like TikTok and Instagram reels are empowering nano influencers, defined by Influencer Marketing as influencers with active social profiles, but fewer than 10,000 followers. Brands are
Back in May 2022, I posted about how solo and small lawyers are using TikTok to share their legal knowledge, opinions and a behind-the-scenes look at their practices. But as I’m learning from my own experimentation on TikTok, it can be difficult to post regularly enough to gain real traction or attract clients.
Even
As we near the halfway point of 2022, in-person conferences are back and fully in swing with many participants enthusiastically returning to events for the first time in two years. That said, expect a bumpy road ahead given the two thirds vaccination rate nationwide and recent reports of many large gatherings ending up as super
In the past four years, the social media platform TikTok grew exponentially, now boasting a billion users a month averaging 850 minutes on the app. Interesting data, but should lawyers be using Tiktok? You might be inclined to respond “hell yes!,” particularly after seeing these examples of early adopting lawyers who’ve gone viral with several
Fifteen years ago, I was one of the first handful of forward-looking lawyers to embrace the Internet as a tool for marketing a solo or small firm practice. For starters, robust websites, blogs and social media enabled lawyers to really engage and educate consumers in a far more meaningful way than a screaming CALL-YOUR-LAWYER 911!!
If you’ve been practicing law for fifteen years or more, you probably remember when a relatively boilerplate website, sans SEO or copywriting cost $3000 or more – which is why many solo and small firm lawyers lacked an online presence. And truth be told, it didn’t matter much anyway because many consumers didn’t rely on
Last month with the country reopening post-pandemic, on the eve of my 57th birthday, I embarked on a bucket-list trip to the Dakotas with Wyoming and Montana tossed in because why not? Compared to the East Coast where I reside, the west is more immense in every respect: big, endless sky, wide-open roads and days
As the saying goes in real estate, house value is all about location, location, location.
To paraphrase from Legal Zoom’s recent IPO filing, legal services value is all about subscription, subscription, subscription. Driving that point home, Legal Zoom’s IPO filing uses the term subscription 275 times and discloses that fees from subscriptions account for