Post Update 7/8/19 noon: Apparently I spoke to soon in recommending a purchase of Marketing to the Affluent prior to reading it. I’ve been receiving some negative feedback from those who bought the book both about Kennedy’s political views as well as the organization of the material in the book and its value. I’ll read
A recent study
from Pew Internet found that 37 percent of U.S. adults mostly
use a smartphone to access the Internet. That share has nearly doubled since
2013, when only 19 percent of Americans identified their phone as their primary
advice for going online. So why has the number of phone-internet
connection increased? Forty-five percent
Retail industries have long recognized that great customer
service goes a long way towards retaining clients, encouraging favorable
reviews and increasing overall revenues. In fact, there’s a great
article from Small
Business Trends that offers ten
examples of customer service from brands that went the extra mile. Now,
not all of these ideas from
Although summer conjures up visions of lazy weekends by the
pool and hectic family vacations, for me, summer has always been the season to
move discretionary projects off my checklist. With many of the forums
where I practice in recess for some or all of the summer and clients working
short weeks, I often have
Eight and a half long years ago, I suggested
that solo and small law firms share their security practices with clients as an
added selling point for their practices. Of course, back in 2010, many solos
and smalls hadn’t yet started using the cloud, email was still considered
relatively secure and paper-less and virtual law
Today, the average life expectancy is 78.6 years for men and
81. 1 years for women. Yet while longevity increases, services that cater to
older Americans have not – or at least not yet. However, as Fast
Company reports, the business of growing old is a 15 trillion dollar
industry.
For lawyers, aging populations
Last week, I gifted my 81-year old mom an Alexa
Echo and set up the app for her
before returning home. My mom is not what you’d call a tech-savvy octogenarian:
to the contrary, she calls me several times a week to check the weather on my
computer or look up a doctor online because
When it comes to marketing, email newsletters aren’t as sexy as a cool Instagram account, or as far-reaching as a robust SEO campaign. Yet, according to a recent round-up at eConsultancy, 73 percent of consumers state that email is their favored contact option. And though most consumers find themselves awash in email, a preference for
Updated September 8, 2022
About eight years ago, I interviewed an Executive Recruiter for a mini-podcast on the how-to’s of cold-calling. To quickly access the interview, click here.. Although I’ve sung the praises of cold-calling for decades, it still hasn’t caught on much with lawyers even though it’s one of the best ways
Are you interested in finding a way to expand your audience of potential clients and more effectively communicate with the clients you already have? How about learning a new language – and I’m not talking about a computer language.
Take a look at some recent trends in legal. Last year, Legal Shield – a legal