Happy April Fool’s Day! I’m not much for hoaxes, but a
nevertheless, a light-hearted post seems appropriate. And so here’s some
udder-ly a-moo-sing, bovine-themed advice on finding a cash cow for your law
firm. And remember, you herd it here first.
1. The Purple Cow The Purple Cow was the first Seth Godin book I
For past Make Money Monday posts — which offer quick tips on how to boost your law firm’s revenues — I’ve found inspiration from tech start-ups, the pizza business, transportation industry, and fashion — just about anywhere else than the public sector. But today, that’s no longer true – because the tip
Many years ago, one of the partners from my former law
firm referred me a case and to thank him, I treated him to lunch – albeit six
months later. As we finished up our meal, I apologized for my delay in showing
my appreciation, to which the partner remarked that I was the first person
So here are some more interesting marketing statistics: it can take as many as eight customer interactions (or touches) to get a face to face meeting with a potential customer and in fact, 80 percent of sales are made between the 6th and 12th customer touch. As a lawyer, you may be wondering how
Updated October 3rd, 2022
In the increasingly crowded online space, solo and small firms can have difficulty being found. SEO and pay-per-click schemes are frequently pricey often lures clients focused only on cost or who were already declined by other law firms. Blogging can increase visibility and attract a more educated breed of clients but
As the saying goes, everything old is new again. Look
around: Vintage clothing is nearly always in fashion. Community
supported agriculture and buying produce local and direct from farms as
folks did back in the day is on the rise. And
now it seems,house-calls
for doctors are making a comeback, enabled by the same technology
As I
wrote a few year’s back, there’s
been a surge in co-working spaces for lawyers – a trend that my colleague
Nicole Black predicts
will continue. But lawyers need not limit themselves to lawyer-specific
co-working spaces – which are not yet available in all cities. And in fact, as one large law firm found,
establishing
Recent news articles and blog posts are — somewhat ironically — now cluttered with articles about the so-called queen of decluttering, Marie Kondo — star of the Netflix series Tidying Up With Marie Kondo. Now, you can add this post to the pile. Because today’s tip for Make Money Mondays is to declutter your
In the online world, joint venture marketing is
commonplace. From affiliate marketing (not my personal cup of tea) to
partnering to produce webinars and other online programs, entrepreneurs
leverage collaboration for mutual financial success. The same, however, isn’t
true for most lawyers who are so focused on what can go wrong with joint
ventures —
Welcome to 2019, the year of equilibrium, reports Forbes
. Whereas in 2018, consumers were eager to escape reality and sought out
brands that “offered people moments of respite from the daily grind,” now,
according to a recent
consumer trends report , “people are seeking equilibrium in all
aspects of their lives – between humans and