Roughly a dozen years ago, when blogs and search engine
optimization began gaining real traction as tools for finding clients, I celebrated
the democratization of lawyer marketing. No longer would solos and smalls be
forced to compete with large mill operations that could buy up the back cover
of every edition of the Yellow Pages
One of the best ways to make money for your law firm is to find money for your clients to pay your bills. In a previous post, I described a number of approaches to finding money including identifying fee-shifting statutes, available insurance policies, crowdfunding and third-party financing.
Many lawyers confuse third-party financing with litigation
For the past year and a half, the first day of the work week here at MyShingle has been Make Money Mondays , where I’ve shared a new marketing or practice idea to help your firm grow its revenue. If you’ve followed the feature and applied our advice, you ought to have some extra spending
For some people, the leftovers are the best part of Thanksgiving. As much we look forward to the traditional feast of turkey, stuffing, cranberry sauce, potatoes, green bean casserole and pumpkin pie (along with whatever else your family includes in their menu), sometimes after all the anticipation, the traditional food can seem a bit too
For decades, the imaginary Christmastime world of Santa and elves and the North Pole settles into a real-time home in the acclaimed Macy’s Department Store’s annual Holiday Window Display. But in true 21-st century fashion, this year, Macy’s will play IRL host to another type of ethereal universe that exists only online: Facebook. According
Back in the day, better, faster and cheaper was unattainable for most lawyers. If clients wanted the job done quickly, they could expect to pay a premium while sacrificing quality. Meanwhile, clients paying bargain basement prices would get what they paid for: substandard quality delivered in an untimely manner.
Today, not only has tech
Over the weekend, I did a little shopping for a couple of inexpensive sweaters to wear on casual workdays at my office now that the cooler weather is likely to stick around. Casing the mall, I found a couple of possibilities under $25, but even then I couldn’t make up my mind. In each store,
Seven years ago, I penned a post, How NOT to Blog at the now defunct Nolo Legal Marketing Blawg . Clearly, my influence is very limited because the offenses that I cited – from undated posts, lack of attribution, reliance on unpaid crowd-sourced content to make a buck and posts without links – remain common
Never eat lunch alone, say master networkers like Keith Ferrazi. But in today’s hectic world, getting together for lunch is easier said than done. Still, a lawyer’s got to eat, right?
Enter an elegant solution to this common problem: eatNgage.com , a platform that lets you set up a virtual meeting, demo or webinar
My regular readers are well familiar with my obsession with farmers’ markets and the marketing lessons harvested therefrom. But this week’s marketing lesson from the Farmer’s Market about the value of giving a little away to draw more business later on – couldn’t be more timely in light of my upcoming FREE Webinar, Seven Figure