If you’re not making the money you’d like, the most obvious solution is to find more clients. But before you start spending thousands of dollars on SEO, first take some time to think about what kinds of clients you need to find to create a sustainable practice. This article by Morra Adams-Mele in Entrepreneur breaks
Last week, a tweet from Keith Lee confirmed that Avvo , the controversial lawyer review site planned to remove contact information from attorney profiles. Potential clients can still contact lawyers through a portal (no word about confidentiality precautions there) but lawyers must pay for a profile for contact information to appear directly. Avvo’s new policy
Looking for a summer project to boost your revenues in the fall? There’s no better time than now to develop a subscription service for clients. Here’s an infographic showing the benefits of legal subscription services and how to go about starting one yourself.
Many solo and small firm lawyers share a common problem: too many clients with too little money to pay legal fees. But before you turn those impecunious clients away, you may want to explore other means to help them pay the bills.
Fee Shifting Statutes
Fee-shifting statutes allow a prevailing party to recover legal fees
One of my favorite Sunday morning activities during summer is taking my plump little pup Sadie to the weekly Farmer’s Market in my town. It’s a win-win for both of us: Sadie has a chance to consort with other dogs and leave with a juicy bone, while I can pick up fresh ingredients for a
Believe it or not, the pop-up stores are a $50 million dollar industry according to Small Biz Trends . Moreover, as the infographic shows, there are more ways to run a pop-up business than just by opening a kiosk in a mall. Many pop up businesses are taking place within vacant spaces or existing stores.
I’ve written previously about the concept of seasonal marketing for law firms – that is, offering limited-time services that have some connection with a holiday or season. So for example, around Memorial Day or Veteran’s Day, a law firm might offer discounted services to veterans. Of course, seasonal marketing can go awry also – as
Content marketing is all the rage – but there are so many ways to attract and engage readers besides producing content on blog platforms like these, video or now over-used infographics.
For example, you could test or entertain readers with quizzes and assessment tests. You don’t need a fancy system to set up a
Although I don’t think that lawyers should treat clients as customers, nevertheless, lessons from customer service can sometimes be useful in managing clients. I found the suggestions in this piece, The New Customer Service Trend That’s Shaking Up the Marketing Industry to be especially on point.
First, the article distinguishes between customer-centric and customer-first marketing
Although most legal marketing initiatives focus on client acquisition – think lead generation , SEO-powered blogging and good old fashioned networking – client retention offers far more bang for the buck. Studies show that there’s a 60 to 70 percent chance of making a sale to an